跨文化商务沟通

Chapter 1 Intercultural Business Communication

Introduction

Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy

Reading Ⅱ The Globalization of China's Corporate Brands

Reading Ⅲ Building up the Business Relationship with Chinese

Reading Ⅳ Foreign Assignment Means Promotion?

Supplementary Reading Ⅰntercultural Communication

Chapter 2 Culture and Cultural Values

Introduction

Reading Ⅰ Dominant American Cultural Patterns

Reading Ⅱ Monsieur Mickey in France

Reading Ⅲ Women in Global Business

Reading Ⅳ German-American Intercultural Differences at the Workplace

Supplementary Reading Crisis of Barbie in the Middle East Countries

Chapter 3 Culture Shock

Introduction

Reading Ⅰ Impact of Cultural Shock on Overseas Assignment

Reading Ⅱ Avoid Culture Shock When Rewarding International Employees

Reading Ⅲ Corporate Culture Shock from Foreigners in U.S.

Reading Ⅳ The Right Way to Bring Expats Home

Supplementary Reading The Pepsi Challenge： Helping Expats Feel at Home

Chapter 4 Verbal and Nonverbal Communication

Introducfion

Reading Ⅰ Significance of Nonverbal Communication

Reading Ⅱ Nonverbal Communication in International Business

Reading Ⅲ Intercultural Competence in Business Presentations

Reading Ⅳ Spatial Language： Office Language

Supplementary Reading Reading Reactions in Different Cultures

Chapter 5 Intercultural Marketing Communication

Introduction

Reading Ⅰ McDonald's in China

Reading Ⅱ Big Blunders from Big Business

Reading Ⅲ Soshi Sumsin Ltd

Reading Ⅳ Agatha's Standardizing or Adapting the Marketing Mix across Culture

Supplementary Reading The EU Grounds the GE-Honeywell Merger

Chapter 6 Business Etiquette and Protocol

Introduction

Reading Ⅰ Customs， Etiquette and Protocol

Reading Ⅱ Never Forget your Japanese Business Card

Reading Ⅲ Cultural Conflicts in Israel

Reading Ⅳ Business Dress

Supplementary Reading What is Dinner at a Friend's?

Chapter 7 Intercultural Business Negotiation

Introduction

Reading Ⅰ Impact of Culture on International Negotiations

Reading Ⅱ Different Negotiating Styles of Different Cultures

Reading Ⅲ Negotiation： Lost in Taiwan

Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation

Supplementary Reading A British Negotiator in Paris

Chapter 8 Intercultural Management

Introduction

Reading Ⅰ Intercultural Conflict Management

Reading Ⅱ Lenovo's Corporate Culture： A Key Issue as It Absorbs IBM

Reading Ⅲ Intercultural Team Building

Reading Ⅳ Issues in Cross Cultural Teams

Supplementary Reading Sino-U.S. Organizational Cultures

Key to Exercises.

Bibliography

《跨文化商务沟通/临沂大学优秀校本教材》介绍了跨文化商务沟通的基本理论和实践，内容涵盖了文化差异、文化与沟通、文化与职场、商务礼仪和社会准则、性别沟通、跨文化管理、文化冲突、中国人的面子观、组织文化对跨文化商务沟通的影响、跨文化商务谈判、跨文化全球营销、文化与全球化等内容。