新编商务英语（第二版）阅读教程

Unit 1

Part A Text

Text A Advertising

Text B A Surge in Online Ads

Part B Fast Reading

Unit 2

Part A Text

Text A Money and Its Functions

Text B Are We Headed for the Cashless Society？

Part B Fast Reading

Unit 3

Part A Text

Text A Steps in Entering Business in China

Text B KFC China's Recipe for Success

Part B Fast Reading

Unit 4

Part A Text

Text A Marketing and Selling to Chinese Businesses （Ⅰ）

Text B Marketing and Selling to Chinese Businesses （Ⅱ）

Part B Fast Reading

Unit 5

Part A Text

Text A The Job Search

Text B Women Need Not Apply

Part B Fast Reading

Unit 6

Part A Text

Text A Protecting Against Economic Loss （Ⅰ）

Text B Protecting Against Economic Loss （Ⅱ）

Part B Fast Reading

Unit 7

Part A Text

Text A Management： Its Meaning and Purpose

Text B Wal-Mart's Magic Moment

Part B Fast Reading

Unit 8

Part A Text

Text A Accounting

Text B Finance： Basic Concepts

Part B Fast Reading

Unit 9

Part A Text

Text A Stocks and Bonds （Ⅰ）

Text B Stocks and Bonds （Ⅱ）

Part B Fast Reading

Unit 10

Part A Text

Text A Types of Products

Text B Packaging

Part B Fast Reading

Test 2

Some Important Reading Strategies and Skills

Vocabulary

Key

《全国高等院校商务英语精品教材·新编商务英语：阅读教程4（第2版）》的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。《全国高等院校商务英语精品教材·新编商务英语：阅读教程4（第2版）》旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列书的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。