马云的颠覆智慧

马云的颠覆智慧

快刀洪七, 著

出版社:五洲传播出版社

年代:2013

定价:79.0

书籍简介:

《马云的颠覆智慧》介绍了马云自称完全不懂网络,却打造了阿里巴巴帝国,颠覆了中国互联网生态:他演讲激情澎湃,不走寻常路,成为一名孜孜不倦的布道者;他宣称在阿里巴巴,股东的地位在顾客、员工之后,股东却纷纷向他伸出橄榄枝!他如何以颠覆完成超越?《马云的颠覆智慧》一书是从分析马云异于常人的企业运营智慧和理念出发,用清晰的案例和深刻的分析,展现其以颠覆完成超越的独到智慧。

书籍目录:

A New Way of Thinking

What Is Unorthodox Innovation?

Case 1 Laziness Drives Innovation

Case 2 Ma Survived the River of Internet

Case 3 205 Mercedes-Benz Smart Sold within

Three Hours

CHAPTER 2

Dreams behind the Unorthodox Innovation

Case 1 Days of Burning Passion

Case 2 Money Is Not a Problem for Ma

Case 3 A Roadblock Called Money

Case 4 Ma's Dream Nurtured by

His Entrepreneurial Value

CHAPTER 3

Unorthodox Innovation Is Insight

Ma Tells You the Secret of Making Money

Case 1 Stay Away from Bluffing

Case 2 The Greater Taobao Strategy

Case 3 To Block and to Make Public

CHAPTER 4

Innovation and Subversion

Case I Ma and Movie-Making

Case 2 The Unique Tao

Case 3 Making Inroads in the US Market

CHAPTER 5

Efficient Execution-Key To Subversionn

How Did Execution Capacity Become Scarce?

Case 1 Acting Quickly

Case 2 Ma's Reputation and His Execution

Case 3 If the Mountain Didn't Come to Me,

I Would Go to It

Case 4 Loyalty Pays Off

CHAPTER 6

Unorthodox Innovation Calls

for A Sense of Crisis

Case 1 The Crisis Has Come. Go Spending Your

Money!! Go Shopping!!!

Case 2 The Crisis Never Stays Away

Case 3 For My Country 127

CHAPTER 7

The Hardest of Unorthodox Innovation -

Serf-Denial

One's Worst Enemy Is Oneself.

Case 1 The Great Withdrawal

Case 2 Pressure for Real

内容摘要:

本书正是从分析马云异于常人的企业运营智慧和理念出发,用清晰的案例和深刻的分析,展现其以颠覆完成超越的独到智慧。

书籍规格:

书籍详细信息
书名马云的颠覆智慧站内查询相似图书
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出版地北京出版单位五洲传播出版社
版次1版印次1
定价(元)79.0语种英文
尺寸19 × 12装帧平装
页数 135 印数 2000

书籍信息归属:

马云的颠覆智慧是五洲传播出版社于2013.11出版的中图分类号为 F724.6 的主题关于 电子商务-商业企业-企业管理-经验-中国-英文 的书籍。