涉外商务

涉外商务

施慧英, 编著

出版社:东华大学出版社

年代:2011

定价:26.7

书籍简介:

本教材以“工学结合、能力为本”的高职教育理念为指导,遵循“实用性、实践性和以学生为主体”的原则。本着“必需,实用,够用”为度,以就业为导向,以培养学生职场英语交际能力为目标,将学生置于模拟工作环境中,熟悉涉外工作中使用英语的典型场景,注重训练涉外活动中的各种语言表达方式,培养涉外交流活动中必要的语言综合基本技能,着重培养职场环境下的听、说、写等应用能力。

书籍目录:

Unit1 Job-Hunting Objectives of Learning and Workplace Practice Warm-up Questions Part I Background Information Successful Job Interviews Part 2 Listening and Speaking Task 1 Listen and Practice Task 2 Listen and Fill in Task 3 Listen and Complete Part 3 Practical Reading and Writing I Resume II Application Letter Part 4 Practical Activities I Presentation Practice II Speaking Practice III Writing Practice Part 5 Related Words and ExpressionsUnit2 International Business Reception Objectives of Learning and Workplace Practice Warm-up Questions Part I Background Information Reception Etiquette Part 2 Listening and Speaking Task 1 Listen and Practice Task 2 Listen and Fill in Task 3 Listen and Complete Part 3 Practical Reading and Writing I Company Profile II Telephone Massage III Itinerary Part 4 Practical Activities I Speaking Practice II Translating and Speaking Practice III Test Your Business Etiquette IV Writing Practice Part 5 Related Words and ExpressionsUnit3 International Business Meetings and Exhibitions Objectives of Learning and Workplace Practice Warm-up Questions Part I Background Information 1. Business Meeting Etiquette 2. The Secretary's Role at Meetings Part 2 Listening and Speaking Task 1 Listen and Practice Task 2 Listen and Fill in Task 3 Listen and Complete Part 3 Practical Reading and Writing I Letter of Invitation II E-Mail III Agenda IV Meeting Minutes Part 4 Practical Activities I Speaking Practice II Translating and Speaking Practice III Writing Practice Part 5 Related Words and ExpressionsUnit4 International Business Travel Objectives of Learning and Workplace Practice Warm-up Questions Part I Background Information 1. Travel Arrangements 2. Business Travel Etiquette 3. Currency Exchange 4. English for Broadcasting at the Airport and on the FlightUnit5 International Business NegotiationUnit6 Contract Performance

内容摘要:

施慧英编著的《职场英语实训教程--涉外商务(附光盘纺织服装高等教育十二五规划教材)》教材以《职场商务英语》的商务流程为顺序,对每一流程中所涉及的具体商务贸易实务进行详细地分解,对商务实务的操作惯例进行了介绍,并列举了具体的实际操作案例。本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用,也可作为涉外人员培训教材或商务工作者自学之用。

书籍规格:

书籍详细信息
书名涉外商务站内查询相似图书
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出版地上海出版单位东华大学出版社
版次1版印次1
定价(元)26.7语种简体中文
尺寸29 × 16装帧平装
页数印数

书籍信息归属:

涉外商务是东华大学出版社于2011.1出版的中图分类号为 H31 的主题关于 商务-英语-高等学校:技术学校-教材 的书籍。