商务英语

第一章 基础商务会话　Basic Business Conversation 　Unit 1 Establishing Trade Relation建立贸易关系 　Unit 2 Talking about Company公司介绍 　　Ⅰ Company History and Organization公司历史及组织规模 　　Ⅱ On Working Range, Market and Distribution System公司经营范围，市场及销售体制 　Unit 3 Visiting Factories 参观工厂 　　Ⅰ. Welcome to Our Factory欢迎来到我们工厂 　　Ⅱ. About the Departments关于各部门 　　Ⅲ. After Visiting 参观后 　Unit 4 Talking about Products 产品推荐 　　Ⅰ. About Quality and Usage 关于质量和使用方法 　　Ⅱ. About Circulation and Profits流通及利润 　　Ⅲ. Offering Reference Material on Product and Samples提供产品参考资料及样品 　Unit 5 Market Research 市场调研 　　Ⅰ. Inquiring the Market Situation询问市场状况

第一章 基础商务会话　Basic Business Conversation 　Unit 1 Establishing Trade Relation建立贸易关系 　Unit 2 Talking about Company公司介绍 　　Ⅰ Company History and Organization公司历史及组织规模 　　Ⅱ On Working Range, Market and Distribution System公司经营范围，市场及销售体制 　Unit 3 Visiting Factories 参观工厂 　　Ⅰ. Welcome to Our Factory欢迎来到我们工厂 　　Ⅱ. About the Departments关于各部门 　　Ⅲ. After Visiting 参观后 　Unit 4 Talking about Products 产品推荐 　　Ⅰ. About Quality and Usage 关于质量和使用方法 　　Ⅱ. About Circulation and Profits流通及利润 　　Ⅲ. Offering Reference Material on Product and Samples提供产品参考资料及样品 　Unit 5 Market Research 市场调研 　　Ⅰ. Inquiring the Market Situation询问市场状况 　　Ⅱ. Survey 调研 　Unit 6 Advertisement 广告 　　Ⅰ. Advertising Media 广告媒介 　　Ⅱ. Cost 费用 　　Ⅲ. Content of Advertisement广告内容 　　Ⅳ. Result 效果 　Unit 7 Sales Promotion 促销 　　Ⅰ. New Product 新产品 　　Ⅱ. Offering Choice 提供选择 　　Ⅲ. Developing the Market & Enlarging　the Scale开拓市场，扩大规模 　Unit 8 Going to the Fair 展销会 　　Ⅰ. Preparation 准备 　　Ⅱ. During the Fair 展示会期间 第二章 外贸实务会话Practical Trading Conversation 

本书包括基础商务会话和外贸实务会话两章，围绕展开商业活动的各个阶段，精心选取典型、常用的口语句子编成情景对话，英汉对照，供英语初、中级水平的读者学习、使用。