国际商务英语

前言

Chapter1IntroductiontoInternationalBusiness

1．1InternationalBusiness

1．2InternationalTrade

1．3InternationalSettlements

Chapter2BusinessNegotiation

2．1OverviewofNegotiation

2．2ThePreparationofBusinessNegotiation

2．3ThePrinciplesofBusinessNegotiation

2．4GeneralProcedureinBusinessNegotiation

Chapter3EstablishmentofContract

3．1ContractandItsFormation

3．2TheStructureofContract

Chapter4PriceTerms

4．1InternationaJTradeTel"hiS

4．2SixCommonIJsedTradeTerms

4．3OtherTradeTerms

Chapter5BillofExchange

5．1DefinitionandEssentials

5．2PartiesandAets

Chapter6RemittanceandCollection

6．1Remitrance

6．2ApplicationofRemittance

6．3Collection

6．4TypesofCollectionandProcedures。

6．5Characteristics．RisksandBank’SLabilities

6．6FinanceunderDocumentaryCollection

Chapter7LetterofCredit

7．1LetterofCredit

7．2TypesofL／CandProcedure

Chapter8Transportation&ItsParticulars

8．1ThreeParties

8．2TypesofShipment

8．3BasicFormsofTransportDocument

Chapter9WritingLayout

9．1TheLayoutoftheEnvelope

9．2TheLayoutoftheLetter

9．3TheEssentialElementsofaBusinessLetter

Chapter10BusinessLetters

10．1EstablishingBusinessRelations

10．2InquiryLetter

10．3Offers．Counter-offersandDecliningOffers

10．4OrderandOrderAcceptance

lO．5ComplaintsandClaims

Chapter11Advertisement

11．1111eBriefIntroductionofAdvertisement

11．2111eElementsofAdvertisementsandLeafletBrochures

11．3SalesLetters

Chapter12E-commerce

12．1WhatiSE-commerce

12．2RetailinginE-commerce

12．3E-banking

12．4TheFutureofE-commerceinChina

Chapter13BusinessPresentation

13．1WhatisaPresentation

13．2ThePreparingWorkofaPresentation

13．3TheStructureandLanguageofBusinessPresentation

13．4MakeaPowerPoint

Chapter14MeetingPreparation．ConductionandAttendance

14．1Preparation

14．2Conduction

14．3Attendance

Chapter15ConferenceInformation

15．1TypesofMeetings

15．2ClassifiedConferenceInformation

15．3AvailableConferenceInformationSources

　　世纪之交的世界，经济贸易全球一体化发展趋势正在不断加强，各国经济的相互渗透与依存，生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。本书是一本立足于商务英语理论和实务的综合性教材，包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。