出版社：高等教育出版社
年代：2009
定价：29.9
本书是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。本书为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。
Chapter1SettingUpaBusiness
SoleProprietorship
Partnership
Corporation
ASpecialForm:Franchising
Chapter2Marketing:anOverview
TheOriginofMarketing
TheFunctionsofMarketing
TheMarketingMix
MarketSegmentation
Chapter3ProductsandPricing
TypesofProducts
ProductLifeCycle
Pricing
Chapter4Channels6fDistHbution
CommonChannelsofDistribution
TheCostandValueofMiddlemen
PhysicalDistribution
ModesofTransportation
Chapter5Promotion
Advertising
DoItYourselforUseanAdvertisingAgency
PersonalSelling
SalesPromotion
PublicRelationsandPublicity
WordofMouth
Chapter6MoneyandBanking
WhatIsMoney?
WhatDoesMoneyDo?
TypesofMoney
TheFinancialSystem
SavingsandLoanAssociations
MoneySupplyandtheFederalReserveSystem
Chapter7Financing
Short-termFinancing
Long-termSourcesofFunds
DebtorEquityFinancing
FeaturesofBonds
FeaturesofStock
Chapter8Accounting
BalanceSheet
IncomeStatement
Chapter9TheSecuritiesMarket
PrimaryandSecondaryMarkets
BuyingandSellingStocks
BullsandBears
TheBondMarket
WhoBuySecurities?
Chapter10RiskManagementandInsurance
ApproachestoManagingBusinessRisks
InsuranceandItsPrinciples
InsurableRisks
InsuranceforBusiness
FidelityandSuretyBonds
Chapter11BusinessLaw
TypesofLaw
ContractLaw
TortLaw
PropertyLaw
Warranty
NegotiableInstruments
AgencyLaw
BusinessBankruptcy
Chapter13InternationalBusiness
WhyTradewithOtherCountries?
OtherWaystoGoGlobal
SpecialIssuesinInternationalBusiness
Chapter13ManagingBusinessEnterprises
ManagementFunctions
ManagementLevelsandSkills
SourcesofManagers
TheBuildingBlocksofOrganizationalStructure
OrganizationalDecisionMaking
OrganizationalStructures
InformalOrganization
TheStrategicManagementProcess
Chapter14HumanResourcesManacjement
PlanningforHumanResources
Staffing
TrainingandDevelopingEmployees
DemotingandTerminatingEmployees
CompensatingEmployees
Chapter15MotivationandLeadership!
TheClassicalTheory
TheHawthorneStudies
MaslowsHierarchyofHumanNeeds
HerzbergsTwo-factorTheory
McGregorsTheoryXandTheory
OuchisTheoryZ
StrategiesforMotivatingEmployees
Leadership
Chapter16ManagingInformation
Informationvs.Data
HowComputersWork?
ApplicationPrograms
TheManagementInformationSystem(MIS)
Chapter17TheEnvironmentandResponsibilities
FactorsofProduction
TypesofEconomicSystem
EconomicGoalsandHowtoMeasureTheirAttainment
TheRolesofGovernment
TheMarketandCompetition
TheImportanceofProfits
TheResponsibilityofBusiness
Chapter18CareersinBusiness
Self-evaluation
CareerOpportunitiesinBusiness
SuccessfulJobHunting
KeytoExercisesofClozeandScrambledSentences
KeytoTranslation
References
本书作为商务英语专业的一门概论型基础课程教材，全面、系统、概要地介绍了国际经贸理论和知识。本书主要供普通高等教育商务英语专业学生，以及国际贸易、国际经济、国际工商管理等外向型专业的学生使用，同时也可供从事国际商贸工作的人员参考使用。
| 书籍详细信息 | |||
| 书名 | 工商导论站内查询相似图书 | ||
| 丛书名 | 商务英语系列教材 | ||
| 9787040247954 如需购买下载《工商导论》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 北京 | 出版单位 | 高等教育出版社 |
| 版次 | 2版 | 印次 | 1 |
| 定价(元) | 29.9 | 语种 | 简体中文 |
| 尺寸 | 25 | 装帧 | 平装 |
| 页数 | 印数 | 2000 | |
工商导论是高等教育出版社于2009.01出版的中图分类号为 H31 的主题关于 企业管理－英语－高等学校－教材 的书籍。