工商导论

工商导论

陈准民, 主编

出版社:高等教育出版社

年代:2009

定价:29.9

书籍简介:

本书是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。本书为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。

书籍目录:

Chapter1SettingUpaBusiness

SoleProprietorship

Partnership

Corporation

ASpecialForm:Franchising

Chapter2Marketing:anOverview

TheOriginofMarketing

TheFunctionsofMarketing

TheMarketingMix

MarketSegmentation

Chapter3ProductsandPricing

TypesofProducts

ProductLifeCycle

Pricing

Chapter4Channels6fDistHbution

CommonChannelsofDistribution

TheCostandValueofMiddlemen

PhysicalDistribution

ModesofTransportation

Chapter5Promotion

Advertising

DoItYourselforUseanAdvertisingAgency

PersonalSelling

SalesPromotion

PublicRelationsandPublicity

WordofMouth

Chapter6MoneyandBanking

WhatIsMoney?

WhatDoesMoneyDo?

TypesofMoney

TheFinancialSystem

SavingsandLoanAssociations

MoneySupplyandtheFederalReserveSystem

Chapter7Financing

Short-termFinancing

Long-termSourcesofFunds

DebtorEquityFinancing

FeaturesofBonds

FeaturesofStock

Chapter8Accounting

BalanceSheet

IncomeStatement

Chapter9TheSecuritiesMarket

PrimaryandSecondaryMarkets

BuyingandSellingStocks

BullsandBears

TheBondMarket

WhoBuySecurities?

Chapter10RiskManagementandInsurance

ApproachestoManagingBusinessRisks

InsuranceandItsPrinciples

InsurableRisks

InsuranceforBusiness

FidelityandSuretyBonds

Chapter11BusinessLaw

TypesofLaw

ContractLaw

TortLaw

PropertyLaw

Warranty

NegotiableInstruments

AgencyLaw

BusinessBankruptcy

Chapter13InternationalBusiness

WhyTradewithOtherCountries?

OtherWaystoGoGlobal

SpecialIssuesinInternationalBusiness

Chapter13ManagingBusinessEnterprises

ManagementFunctions

ManagementLevelsandSkills

SourcesofManagers

TheBuildingBlocksofOrganizationalStructure

OrganizationalDecisionMaking

OrganizationalStructures

InformalOrganization

TheStrategicManagementProcess

Chapter14HumanResourcesManacjement

PlanningforHumanResources

Staffing

TrainingandDevelopingEmployees

DemotingandTerminatingEmployees

CompensatingEmployees

Chapter15MotivationandLeadership!

TheClassicalTheory

TheHawthorneStudies

MaslowsHierarchyofHumanNeeds

HerzbergsTwo-factorTheory

McGregorsTheoryXandTheory

OuchisTheoryZ

StrategiesforMotivatingEmployees

Leadership

Chapter16ManagingInformation

Informationvs.Data

HowComputersWork?

ApplicationPrograms

TheManagementInformationSystem(MIS)

Chapter17TheEnvironmentandResponsibilities

FactorsofProduction

TypesofEconomicSystem

EconomicGoalsandHowtoMeasureTheirAttainment

TheRolesofGovernment

TheMarketandCompetition

TheImportanceofProfits

TheResponsibilityofBusiness

Chapter18CareersinBusiness

Self-evaluation

CareerOpportunitiesinBusiness

SuccessfulJobHunting

KeytoExercisesofClozeandScrambledSentences

KeytoTranslation

References

内容摘要:

  本书作为商务英语专业的一门概论型基础课程教材,全面、系统、概要地介绍了国际经贸理论和知识。本书主要供普通高等教育商务英语专业学生,以及国际贸易、国际经济、国际工商管理等外向型专业的学生使用,同时也可供从事国际商贸工作的人员参考使用。

书籍规格:

书籍详细信息
书名工商导论站内查询相似图书
丛书名商务英语系列教材
9787040247954
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出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)29.9语种简体中文
尺寸25装帧平装
页数印数 2000

书籍信息归属:

工商导论是高等教育出版社于2009.01出版的中图分类号为 H31 的主题关于 企业管理-英语-高等学校-教材 的书籍。