商务英语写作

PartOneIntroduction

Chapter1Introduction

1.1Overview

1.2BusinessWriting

1.3WritingasaProcess

1.4WritingasaProduct

1.5PrinciplesofEffectiveBusinessWriting

1.6InterculturalCommunication

PartTwoBusinessCorrespondence

Chapter2TheLayoutofBusinessLetters

2.1Overview

2.2PartsofBusinessLetters

2.3PresentationofBusinessLetters

2.4NoviceWritingandComments

2.5UsefulExpressionsandStructures

Chapter3BusinessCorrespondence

3.1Overview

3.2Letters

3.3Emails

3.4GoodNewsandBadNewsLetters

3.5LettersofComplaint

3.6LettersofPersuasion

3.7NoviceWritingandComments

3.8UsefulExpressionsandStructures

PartThreeBusinessReports

Chapter4Memos

4.1Overview

4.2HistoryofMemos

4.3CharacteristicsofSuccessfulMemos

4.4ComponentsofMemos

4.5WritingMemos

4.6NoviceWritingandComments

4.7UsefulExpressionsandStructures

Chapter5MeetingMaterials

5.1Overview

5.2MeetingNotices

5.3MeetingAgendas

5.4MeetingMinutes

5.5NoviceWritingandComments

5.6UsefulExpressionsandStructures

Chapter6BusinessReports

6.1Overview

6.2CategoriesofReports

6.3FunctionsofReports

6.4WritingBusinessReports

6.5PreparationsforBusinessReports

6.6InformalReports

6.7FormalReports

6.8NoviceWritingandComments

6.9UsefulExpressionsandStructures

Chapter7Informational&AnalyticalReports

7.1Overview

7.2InformationalReports

7.3AnalyticalReports

7.4NoviceWritingandComments

7.5UsefulExpressionsandStructures

Chapter8BusinessProposals&BusinessPlans

8.1Overview

8.2BusinessProposals

8.3BusinessPlans

8.4NoviceWritingandComments

8.5UsefulExpressionsandStructures

Chapter9AnnualReports

9.1Overview

9.2TheAnnualReportandItsSections

9.3WritingtheAnnualReport

PartFourPublicityMaterials

Chapter10PressReleases

10.1Overview

10.2LayoutofthePressRelease

10.3WritingthePressRelease

10.4NoviceWritingandComments

10.5UsefulExpressionsandStructures

Chapter11TechnicalDescriptions

11.1Overview

11.2TypesofDescriptions

11.3MetHodofDeveLopment

11.4LanguageofDescriptions

11.5IllustrationsinDescriptions

11.6NoviceWritingandComments

11.7UsefulExpressionsandStructures

Chapter12OperatingInstructions

12.1Overview

12.2UnderstandingYourTask

12.3AnalyzingYourAudience

12.4ComponentsofInstructions

12.5SequencedInstructionsandStylesofPresentation

12.6LanguageofInstructions

12.7NoviceWritingandComments

12.8UsefulExpressionsandStructures

PartFiveVisualCommunication

Chapter13Questionnaire

13.1Overview

13.2CoverLetter

13.3LayoutoftheQuestionnaire

13.4PreparingaQuestionnaire

13.5TipsforFramingtheQuestions

13.6TipsforDesigningandPresentingCHoices

13.7AdministeringtheQuestionnaire

13.8InterpretingFindingsandWritingUp

13.9NoviceWritingandComments

13.10UsefulExpressionsandStructures

Chapter14VisualTechniques

14.1Overview

14.2MetHodsofVisualPresentation

14.3PowerPointSlides

14.4LanguageofIntegratingtheVisualsintotheText

14.5UsefulExpressionsandStructures

PartSixContracts

Chapter15Contracts

15.1Overview

15.2TypesofContract

15.3SalesContract

15.4SampleContracts

Appendices

AppendixOnePunctuation

AppendixTwoListofBusinessTitles

AppendixThreeResumes

KeytoExercises

　　本书在第二版中主要做了修改：信函部分做了合并，使其更加精炼；部分章节做了调整。例如，考虑到商务会议的重要性，特将会议文件编为独立章节；部分章节内容有变动，如增加了撰写招标书的内容；部分章节增加了学生习作及分析，对学生写作中的常见问题加以讲评；修改、补充了部分范文。　　调整了附录，本书收入三个附录：附录一为标点符号的使用。由于中国学生在使用英语标点时经常出错，列出主要英语标点的正确使用方法，便于学生查看。附录二是西方及中国商界常见职位表（中、英对照）。附录三介绍了个人简历的撰写，为学生毕业求职时准备简历提供一些帮助　　《商务英语写作》（第二版）是普通高等教育“十一五”国家级规划教材商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。　　本书将写作知识、写作技能与实际的商务活动有机结合，为学生提供了大量范文，着重提高学生的商务写作能力。本教材针对学习者的实际需要，选用了大量商务写作范例，配备了多样的写作实践练习。　　本书分为6个部分商务写作概述、商务信函、商务报告、宣传材料、演示和合同。