商务英语写作教程

Unit 1 Overview of Business Writing 1.1 Introduction 1.2 Academic writing and business writing 1.3 Business writing style 1.4 Tone in business writing 1.5 Business writing samples ExercisesUnit 2 Business Letter Writing 2.1 Introduction 2.2 Principal uses and channel characteristics 2.3 Format and structure of business letters 2.4 The style and tone 2.5 Categories of business messages 2.6 Samples of business letters Exercises

Unit 1 Overview of Business Writing 1.1 Introduction 1.2 Academic writing and business writing 1.3 Business writing style 1.4 Tone in business writing 1.5 Business writing samples ExercisesUnit 2 Business Letter Writing 2.1 Introduction 2.2 Principal uses and channel characteristics 2.3 Format and structure of business letters 2.4 The style and tone 2.5 Categories of business messages 2.6 Samples of business letters ExercisesUnit 3 Memo Writing 3.1 Introduction 3.2 Memo format 3.3 Common types of memos 3.4 Writing rules for memo 3.5 Other tips for effective memo writing ExercisesUnit 4 Minutes Writing 4.1 Introduction 4.2 Functions of minutes 4.3 Structure of a minutes 4.4 Types of minutes 4.5 Stages for producing minutes 4.6 Note-taking skills 4.7 Tips for good minutes writing ExercisesUnit 5 News Release Writing 5.1 Introduction 5.2 Planning a news release 5.3 Types of news release 5.4 Parts of a news release 5.5 News release samples ExercisesUnit 6 Business Report Writing 6.1 Introduction 6.2 Classification of reports 6.3 Report writing process 6.4 The structure of a formal report 6.5 Common types of reports 6.6 Tips for writing effective reports ExercisesUnit 7 Business Contract Writing 7.1 Introduction 7.2 Classification of international business contracts 7.3 The structure of an intemational business contract 7.4 The exemplification of a business contract 7.5 Basic rules for drafting a business contract 7.6 Stylistic features of contract English ExercisesUnit 8 Resume Writing 8.1 Introduction 8.2 How to write an effective resume 8.3 Types of resumes 8.4 Resume samples ExercisesUnit 9 Advertisement Writing 9.1 Introduction 9.2 The differences between literary style and advertising style 9.3 Features of advertising language 9.4 Word dictions in advertisement writing 9.5 Tones of English advertisements 9.6 The writing types of each part of the copy ExercisesUnit 10 Research Paper Writing 10.1 Introduction 10.2 Prepare for a research paper 10.3 Methods and techniques 10.4 Research design 10.5 The structure of a research paper 10.6 Tips for research paper writing 10.7 The Harvard style of referencing ExercisesReference answer参考书目

本书是“新世界财经类研究生英语核心教材”之一的《商务英语写作教程》。该书主要从学习者的需求出发，并考虑到他们在未来求职择业或受聘工作期间都会面临如何用英语进行书面沟通所编写，其内容涉及商务信函、备忘录、会议记录、新闻稿、商务报告、商务合同、履历、广告以及研究论文的写作，其主要特点是侧重应用文体的训练和范文教学，注重规范化和实用性。另外，随着中国的入世及经济全球化趋势的加强，研究生也有越来越多的机会参与国际学术活动和交流，因此作者还在本书最后安排了研究论文写作的相关内容。