商务英语综合教程学生用书

Unit One　Franchise Business　Text A Making Your Franchise the Next McDonald's 　Text B Case Study: 25 Years of Franchising in Ireland　Text C Franchising -- A Safe Haven in Tough TimesUnit Two　The Real Estate Business　Text A Finding Good Deals in Real Estate　Text B Getting Started Right in Real Estate Investing　Text C World's Priciest Cities to Own a HomeUnit Three　Security in E-commerce Era　Text A OECD: Providing Consumer Protection in Electronic Commerce　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy　Text C A New Era of AttacksUnit Four 　Credit Card 　Text A How Credit Cards Work 　Text B The New Rules of Credit Cards

Unit One　Franchise Business　Text A Making Your Franchise the Next McDonald's 　Text B Case Study: 25 Years of Franchising in Ireland　Text C Franchising -- A Safe Haven in Tough TimesUnit Two　The Real Estate Business　Text A Finding Good Deals in Real Estate　Text B Getting Started Right in Real Estate Investing　Text C World's Priciest Cities to Own a HomeUnit Three　Security in E-commerce Era　Text A OECD: Providing Consumer Protection in Electronic Commerce　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy　Text C A New Era of AttacksUnit Four 　Credit Card 　Text A How Credit Cards Work 　Text B The New Rules of Credit Cards　Text C OECD Warns Protectionism will Worsen Financial Crisis Unit Five　Creation of Corporate Culture 　Text A From Factory to Family: The Creation of a Corporate Culture　Text B Case Study: IBM Finds Profit in Diversity　Text C Become a Company That Invents New Ideas Unit Six　 Cultural Difference in Business 　Text A Advice on Cross-cultural Business 　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera　Text C The Impact of Culture on BrandingUnit Seven　Mergers & Acquisitions　Text A Want to Orow? Think Merger　Text B M & A Execution -- A Case Study on Deals That Went Wrong　Text C 2009: A Busy Year for Mergers and Acquisitions in China Unit Eight　Telecommuting　Text A Telework　Text B Case Study: Making Telecommuting Work　Text C Potential Drawbacks of TeleworkUnit Nine　Business and Customer-centeredness　Text A Daily Life, Not Markets: Customer-centered Design　Text B Reebok and Its Customization Strategy　Text C Secrets of Silk Production Unit Ten　 Business Ethics 　Text A Business Ethics　Text B Corporate Ethics: Right Makes Might　Text C Can I Ask for More Money? Unit Eleven Corporate Social Responsibility　Text A Competitive Advantage and Corporate Social Responsibility 　Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition 　Text C The New BusinessUnit Twelve Piracy 　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back　Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China　Text C Piracy Issue at APEC

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。