现代商务英语综合教程教学参考书

CHAPTER 1 Retailing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 2 Franchising Background Info Listening Reading

CHAPTER 1 Retailing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 2 Franchising Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 3 Advertising Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 4 Marketing Background Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 5 Business Negotiations Backgound Info Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Supplement ReadingCHAPTER 6 Logistics Background Info Listening Reading Structure Vocabulary Comprehension Translation ……CHAPTER 7 OutsourcingCHAPTER 8 Quality ControlCHAPTER 9 Company PerformanceCHAPTER 10 Customer ServiceCHAPTER 11 Crisis ManagementCHAPTER 12 Entrepreneurs

本书为《现代商务英语综合教程》教学参考书第3册，共12章。本书除了客观题的全部答案外，所有主观题，包括翻译、口语活动和作文，均提供了内容丰富、观点不同的实例，便于教师开阔学生思路、展开课堂活动。本书还提供了听力原文、课内阅读的参考译文、围绕主题的商务背景知识以及补充阅读材料，供教师备课时参考选用。书中每单元需6-8课时：Background Case和Listening 2-3课时，Reading 3-4课时，课后练习1课时。Supplement Reading可以作为学生课后阅读的补充材料，也可以作为教师备课的补充资源。任课教师可以根据自己班级的情况和不同的单元适当调整，灵活掌握。