旅游学

Guided tour

Case matrix

Authors and contributors

Preface

Publisher's acknowledgements

Abbreviations

1 An Introduction to Tourism

PART 1 TOURISM DEMAND

2 The Nature of Tourism Demand

3 Tourism Consumer Behaviour

4 Measuring and Modelling Tourism Demand

5 Forecasting Tourism Demand

PART 2 THE TOURISM DESTINATION

6 Destinations

7 The Economic Impact of Tourism

8 The Environmental Impact of Tourism

9 The Socio-cultural Impact of Tourism

10 Sustainable Tourism

11 Tourism and Development Planning

12 Tourism， Crises and Disaster Management

PART 3 THE TOURISM SECTOR

13 Attractions

14 Accommodation

15 Events Management

16 Intermediaries

17 Transportation

18 Public Sector and Policy

PART 4 MARKETING FOR TOURISM

19 Managing Marketing for Tourism

20 Marketing Planning

21 Marketing Mix Applications

22 Information Technology in Tourism

Glossary

Index

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