经贸英语导读

Chapter 1 Business Ownership and Management

1.1 Business Ownership

1.2 Business Management

Exercises

Chapter 2 Product and Channels of Distribution

2.1 Product

2.2 Channels of Distribution

Exercises

Chapter 3 Financing and Accounting

3.1 Financing

3.2 Accounting

Exercises

Chapter 4 Marketing

4.1 Marketing and Related Terms

4.2 Theories and Strategies of Marketing

Exercises

Chapter 5 E-Commerce

5.1 A General Survey of E-Commerce

5.2 Implement of E-Commerce

Exercises

Chapter 6 International Trade

6.1 Introduction to International Trade

6.2 International Trade Practice

6.3 international Trade Correspondence

Exercises

Key and Translation

Business English Terms

Ⅰ.International Accounting English Terms

Ⅱ.International Financing English Terms

Ⅲ.International Trade English Terms

《经贸英语导读》是为掌握特殊用途英语编写的概论型专业英语教材，宏观上把握专业知识，重点放在英语学习和提高。《经贸英语导读》的编写涉及基础经贸知识，简单易懂；专业术语和词汇在原文中均有注释。还系统梳理了各专业的知识体系，使学习者可以由浅入深地把握章节重点。本教材还为各章配了相关的练习题及其答案和部分译文，以方便学习者巩固已学过的知识并及时掌握学习效果。