职通商务英语综合教程

Unit 1 Trade Practice 1

Section I Trade Tetins 7

Section II UCP 600 6

SectionⅢ Incoterms 2000 11

Unit 2 Trade Policy

Section I Chinas Foreign Trade Policy after WTO Accession 13

Section II U.S.Foreign Trade and Global Economic Policies 19

Section Ⅲ EU Must Lead on Trade Policy 23

Unit 3 Global Market Place

Section I Emerging Markets 25

Section II The Marketplace of North America 30

SectionⅢ The BRICs 35

Unit 4 Trade Procedure

Section I Trade Procedure 37

Section Il Transportation 43

Section m Documents Used in International Trade Procedure 47

Unit 5 Business Contract

Section I Business Contract 49

Section II Sales Contract 55

Section Ⅲ Genetal Introduction to CISG 60

Unit 6 Foreign Exchange

Section I Foreign Exchange Market 63

Section II Foreign Exchange Rate 69

SectionⅢ New Currency-Euro 73

Unit 7 Management in International Business

Section I International Operations Management 75

Section II Human Resource Management 81

SectionⅢ ISO 9001 86

Unit 8 The Role of Culture in Business

Section I The Cultural Dimension of International Business 89

Section II The Role of Japanese Culture in Business 95

Section Ⅲ Cultural Awareness 100

Unit 9 nternational Strategic Alliances

Section I International Strategic Alliances 103

Section II European Union 108

Section m WTO，NAFTA and APEC 112

Unit 10 Cross-cultural Communication

Section I Cross culture in International Business 115

Section H Company Language 121

Section m Cross cultural Communication 125

Glossary 127

UsefuI Expressions 139

随着经济全球化的进一步发展，我国与世界各国的经济合作日益扩大，国际商贸交往日益频繁。在对国际化商贸人才需求日益增加的同时，社会对高素质商贸人才的英语应用能力的要求愈来愈高，进而对商务英语教学的载体——商务英语教材的编写也提出了更高的要求。《职通商务英语》系列教材旨在提高学习者的商务英语语言交际技巧，培养其熟练掌握英语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的能力，以满足现代社会对商贸人才的需求。