旅游英语教程

Unit 1 What Is Tourism?

Additional Reading:Mass Tourism

Unit 2 Economic Impact of Tourism

Additional Reading:Economic Importance

Unit 3 The Retail Travel Trade--Travel Agents

Additional Reading:Twelve Ps for a Tour Guide

Unit 4 Tourism and Technology

Additional Reading:Virtual Tourism

Unit 5 Tourist Attractions and Facilities

Additional Reading:Design Museum, London

Unit 6 Tourism and Related Servics

Additional Reading:Changes of Lifestyles

Unit 7 Human Resource Issues in Travel and Tourism

Additional Reading:Human Resource Issues in Trave and Tourism

Unit 8 Tourism and Public Policy--Introduction:Studying Tourism Public Policy

Additional Reading:The Tourist as Target:Tourism as the Direct Victim of Political Instability

Unit 9 Managing Packaged Tourism

Additional Reading:Mass Market Package Holidays and Specialist Tour Operators

Unit 10 Tourism Advertising

Additional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice Holidays

Unit 11 Ecotourism

Additional Reading:Factors Affecting the Development of Ecotourism

Unit 12 Sustainable Tourism Development

Additional Reading:The History of the Concept of Sustainable Development

Unit 13 Leisure and Tourism

Additional Reading:Backpacking

Unit 14 Sport Tourism

Additional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five Years

Unit 15 The Future of Tourism

Additional Reading:Trends in Tourism

Appendix Ⅰ Reference Translation of Texts

Appendix Ⅱ Key to the Exercises

Appendix Ⅲ Tapescripts

Appendix Ⅳ Glossary

《旅游英语教程（第2版）》主要由国际贸易概论和国际贸易实用操作两部分组成，是通俗国际贸易理论与国际贸易工作实践的结合。该教材采用了大量来源于生活、工作中的国际贸易资料来阐明相应的国际贸易理论，理论中有实践，实践中又渗透出理论，充分展现了生活、工作中大量存在的国际贸易现象，从全新的角度分析了国际贸易的丰富内涵。该教材用灵活多样的形式、地道的语言以及来源于生活、工作中的案例对国际贸易知识的普及以及解决工作中的实际问题将起到启迪及积极的推动作用。
《旅游英语教程（第2版）》适合国际贸易专业及其他专业的学生、与国际贸易相关的工作人员及需要此方面知识的人士使用。