国际商务

Chapter 1 Fundamentals on International Business

What is International Business?

Who are the Major Players in International Business?

What are the Major Forms of International Business?

What Influence International Business?

Summary

Questions for Discussion

Case Study

Chapter 2 History and Reality in International Business

History of International Business

Reasons for the Growth in International Business

Recent Development in International Business

Summary

Questions for Discussion

Activities

Chapter 3 Geographical Facto in International Business

Location

Place

Interaction

Movement

Region

Summary

Questions for Discussion

Teamwork

Chapter 4 Social-Cultural Influences on International Business

Chapter 5 Political and Legal Forces in International Business

Chapter 6 International Economic Activities of Nations

Chapter 7 International Monetary Arrangements

Chapter 8 International Financial Market

Chapter 9 International Trade Theories

Chapter 10 International Investment Theories

Chapter 11 International Business Research

Chapter 12 International Business Entry

Chapter 13 Transnational Corporations

Chapter 14 International Strategic Planning

Chapter 15 International Services

References

《21世纪商务英语系列教材·国际商务（英文）：中国视角》吸取了国外同类原版教材的优点，系统地介绍了影响全球商务活动的地理、文化、政治、法律、国际金融市场等外部宏观因素，并且清晰地分析了这些因素对国际商务活动的影响。同时，本书还详细地介绍了国际商务调研、国际市场进入模式、国际战略规划等企业微观国际商务活动的重要内容。