管理与商务英语

管理与商务英语

徐正华等, 编

出版社:天津大学出版社

年代:2005

定价:30.0

书籍简介:

本书是综合性大学研究生英语必修课教材,主要介绍管理、金融、营销、国际贸易等管理、商务方面的基础知识,使学生掌握管理与商务领域的基本概念。

书籍目录:

Unit One Corporate Governance and Leadership Section A Corporate Governance Section B Board of Directors and Higher Managerial Positions Section C LeadershipUnit Two Management Area Section A Company Structure Section B Personnel Manager and Human Resources Manager Section C Chief Knowledge OfficeUnit Three Strategic Management(1) Section A External and Interanal Environment Section B Organizational Structrue and Control Section C Other StrategiesUnit Four Strategic Management(2) Section A Acquisition Strategy Section B Business-level and Corporate-level Strategy

Unit One Corporate Governance and Leadership Section A Corporate Governance Section B Board of Directors and Higher Managerial Positions Section C LeadershipUnit Two Management Area Section A Company Structure Section B Personnel Manager and Human Resources Manager Section C Chief Knowledge OfficeUnit Three Strategic Management(1) Section A External and Interanal Environment Section B Organizational Structrue and Control Section C Other StrategiesUnit Four Strategic Management(2) Section A Acquisition Strategy Section B Business-level and Corporate-level Strategy Section C Competitive DynamicsUnit Five Finding Jobs Section A Job Description Section B Advertisements for Jobs Section C Applications adn InterviewsUnit Six Finance Section A Import Accounts Section B Stock Market Section C Company PerformanceUnit Seven A New Product Section A Marketing A New Product Section B Marketing Research Section C Research ProcessUnit Eight Advertisement and Promotion Section A Advertising Media Section B Promotinal Mix Section C Effective AdvertisementUnit Nine Sales and Negotiation Section A Sales Inquiries and Sales Documents Section B Negotitation Section C Type of Negotiation StylesUnit Ten Distribution and Transport Section A Distribution Channels and Strategies Section B Transport Carriage and Package Section C Transport Arrangemetns and DocumentsUnit Eleven Insurance and Payment in Foreign Trade Section A Insurance Section B Arranging Cargo Insurance and Making Insurance Clains Section C Documentation and PaymentUnit Twelve International Ethics and Cultural Diversity Section A International Business Section B International Business Travel Section C Business Ethics and Cultural DiversitySuggested Answers

书籍规格:

书籍详细信息
书名管理与商务英语站内查询相似图书
9787561821282
《管理与商务英语》pdf扫描版电子书已有网友提供下载资源链接
出版地天津出版单位天津大学出版社
版次1版印次1
定价(元)30.0语种简体中文
尺寸26装帧平装
页数 287 印数 4000

书籍信息归属:

管理与商务英语是天津大学出版社于2005.05出版的中图分类号为 H31 的主题关于 商务-英语-研究生-教材 ,经济管理-英语-研究生-教材 的书籍。