出版社:中国铁道出版社
年代:2015
定价:25.0
本书面向高职高专商务、文秘、乘务等商务类服务性专业,以培养学生基础商务用语技能和跨文化交际能力为目标,旨在加强学生商务英语基础知识与英语技能的融合。本教材从高等职业教育特点出发, 遵循高职课程“实用为主,够用为度”的原则。编写时采用以任务为核心的课程模式,共包含Self-promotion(自我推介)、Business Reservation(商务预订)、Business Travel(商务旅行)、Business Reception(商务接待)、Business Table Manners(商务餐桌礼仪)、Business Exhibition(商务会展)、Custom Service(客户服务)、Career Planning(职业设计)八个主题单元。
Unit 1 Self-promotion
Section One Pronunciation 1
Section Two Speaking 3
Section Three Reading 10
Section Four Grammar 15
Section Five Writing 18
Section Six Cultural Baptism 20
Unit 2 Business Reservation
Section One Pronunciation 21
Section Two Speaking 23
Section Three Reading 31
Section Four Grammar 37
Section Five Writing 39
Section Six Cultural Baptism 42
Unit 3 Business Travel
Section One Pronunciation 44
Section Two Speaking 46
Section Three Reading 55
Section Four Grammar 59
Section Five Writing 61
Section Six Cultural Baptism 63
Unit 4 Business Reception
Section One Pronunciation 65
Section Two Speaking 67
Section Three Reading 75
Section Four Grammar 80
Section Five Writing 82
Section Six Cultural Baptism 85
Unit 5 Business Table Manners
Section One Pronunciation 86
Section Two Speaking 88
Section Three Reading 96
Section Four Grammar 100
Section Five Writing 102
Section Six Cultural Baptism 104
Unit 6 Business Exhibition
Section One Pronunciation 106
Section Two Speaking 108
Section Three Reading 115
Section Four Grammar 119
Section Five Writing 123
Section Six Cultural Baptism 125
Unit 7 Custom Service
Section One Pronunciation 127
Section Two Speaking 128
Section Three Reading 137
Section Four Grammar 143
Section Five Writing 145
Section Six Cultural Baptism 149
Unit 8 Career Planning
Section One Pronunciation 152
Section Two Speaking 153
Section Three Reading 162
Section Four Grammar 166
Section Five Writing 169
Section Six Cultural Baptism 176
References
《商务英语》主要内容包括:Self-promotion(自我推介)、Business Reservation(商务预订)、Business Travel
(商务旅行)、Business Reception(商务接待)、Business Table Manners(商务餐桌礼仪)、Business Exhibition(商务会展)、Custom Service(客户服务)、Career Planning(职业设计)八个主题单元,在涵盖专业商务英语基础知识的同时,兼顾学生英语技能的培养。
本书适合作为高等职业院校商务、文秘、乘务等商务类服务性专业的英语课程教材,以培养学生基础商务英语技能和跨文化交际能力为目标,旨在加强学生商务英语基础知识与英语技能的融合,也可作为商务英语爱好者的学习参考书。
书籍详细信息 | |||
书名 | 商务英语站内查询相似图书 | ||
9787113205393 如需购买下载《商务英语》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 北京 | 出版单位 | 中国铁道出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 25.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 |
商务英语是中国铁道出版社于2015.9出版的中图分类号为 H31 的主题关于 商务-英语-高等职业教育-教材 的书籍。