跨文化商务沟通

Part One Intercultural Awareness / 1

Unit 1 Language and Culture / 3

Learning Objectives / 4

Warm-up Discussion / 4

Core Reading 1

The Role of Language in Intercultural Business Communication / 4

Intercultural Notes / 8

Vocabulary in Context / 9

Intercultural Questions / 10

Expanding Vocabulary / 11

Speaking Interculturally /12

Core Reading 2

Language Mirrors Values / 13

Intercultural Notes / 15

Vocabulary in Context / 16

Questions for Discussion / 17

Checking Intercultural Knowledge / 17

Developing Intercultural Skills / 18

Unit 2 Barriers to Intercultural Communication / 20

Learning Objectives / 21

Warm-up Discussion / 21

Core Reading 1

Barriers to Intercultural Communication / 21

Intercultural Notes / 25

Vocabulary in Context / 26

Intercultural Questions / 28

Expanding Vocabulary / 28

Increasing Intercultural Awareness/ 30

Core Reading 2

The Role of Intercultural Communication Barriers， Affective Responses ， Conseusual Stereotypes， and Perceived Threat / 31

Intercultural Notes / 34

Vocabulary in Context / 34

Questions for Discussion / 35

Checking Intercultural Knowledge / 36

Developing Intercultural Skills / 37

Unit 3 Nonverbal Communication / 39

Learning Objectives / 39

Warm-up Discussion / 40

Core Reading 1

Significance of Nonverbal Communication / 40

Intercultural Notes / 43

Vocabulary in Context / 44

Intercultural Questions / 45

Expanding Vocabulary / 45

Understanding the Most Popular Gestures / 46

Core Reading 2

Characteristics of Nonverbal Codes / 51

Intercultural Notes / 54

Vocabulary in Context / 55

Questions for Discussion / 55

Checking Intercultural Knowledge / 55

Developing Intercultural Skills / 56

Part Two Communication Skills / 59

Unit 4 Different Communication Styles / 61

Learning Objectives / 62

Warm-up Discussion / 62

Core Reading 1

Verbal Communication： The Way People Speak / 62

Intercultural Notes / 67

Vocabulary in Context / 68

Intercultural Questions / 69

Expanding Vocabulary / 69

Developing Presentation Skills / 70

Core Reading 2

Communication Styles / 73

Intercultural Notes / 76

Vocabulary in Context / 77

Questions for Discussion / 77

Checking Intercultural Knowledge / 78

Developing Intercultural Skills / 79

Unit 5 Presentation Skills in the Workplace / 80

Learning Objectives / 81

Warm-up Discussion / 81

Core Reading 1

Intercultural Competence in Business Presentations / 81

Intercultural Notes / 85

Vocabulary in Context / 87

Intercultural Questions / 88

Expanding Vocabulary / 89

Developing Job Interview Skills / 90

Core Reading 2

Intercultural Factors ： When Making International

Presentations / 91

Intercultural Notes / 94

Vocabulary in Context / 95

Questions for Discussion / 95

Checking Intercultural Knowledge / 96

Developing Intercultural Skills / 97

Unit 6 Time and Culture / 99

Learning Objectives / 100

Warm-up Discussion / 100

Core Reading 1

Time and Culture / 100

Intercultural Notes / 103

Vocabulary in Context / 104

Intercultural Questions / 104

Expanding Vocabulary / 105

Understanding the Concept of Time / 107

Core Reading 2

Time Orientation / 108

Intercultural Notes / 110

Vocabulary in Context / 110

Questions for Discussion / 110

Checking Intercultural Knowledge / 111

Developing Intercultural Skills / 112

Part Three Cultural Differences / 113

Unit 7 Understanding Japanese Culture / 115

Learning Objectives / 116

Warm-up Discussion / 116

Core Reading 1

The Cultural Mold ：Differences that Make a Difference / 116

Intercultural Notes / 119

Vocabulary in Context / 121

Intercultural Questions / 122

Expanding Vocabulary / 124

Understanding Japanese Communication Styles / 125

Core Reading 2

How Japanese and Americans View Each Others

Communication Habits / 126

Intercultural Notes / 129

Vocabulary in Context / 130

Questions for Discussion / 131

Checking Intercultural Knowledge / 132

Developing Intercultural Skills / 132

Unit 8 How American and German See Each Other / 134

Learning Objectives / 135

……

Part Four Intercultural and Business

Part Five Intercultural Competence

Suggested Answers

经济全球化增进了不同文化背景人们的交流和合作，也促进了企业向国际市场和新兴领域的拓展。然而，不同文化背景的企业经营者之间的文化冲突现象日益显著，合作双方在经营与管理时所产生的矛盾也日益增加，甚至导致了合作失败。研究表明，导致跨文化管理失败的主要原因在于文化差异。著名跨国文化差异研究专家戴维·A．利克斯对此作了如下结论：大凡跨国公司大的失败，几乎都是忽略文化差异所导致的结果。于是，管理学者试图从管理角度分析跨文化管理失败的原因；跨文化沟通学者也试图以跨文化视角探索产生文化冲突的根源。两种研究方法看似都有其道理，但实际上都难以解决企业所面临的实际问题。于是美国教授Iris Varner于2000年提出了Intercultural BusinessCommunication（跨文化商务沟通）的理论框架，她将商务、文化与沟通三者融为一体，旨在分析与解决在跨文化工作环境中的跨文化问题。
根据《高等学校英语专业教学大纲》以及“商务英语”专业的要求，外语人才培养应适应社会发展的需要，培养学生的跨文化沟通能力。而且，具有跨文化沟通能力的人才已成为21世纪社会所急需的人才。
《跨文化商务沟通》一书就是根据以上需求，以Iris Varner教授跨文化商务沟通学科的理论框架，结合教学特点，以及作者多年来对跨文化商务沟通学科的研究、跨国公司咨询与培训的经验，精心设计编写而成的。因此，《跨文化商务沟通》具有以下特点：
特点之一：这是一本以案例为主的教材，案例涉及跨文化商务语境中的方方面面，许多案例都是作者参与跨国公司咨询与培训所涉及的实际案例，因此这些案例都体现跨国公司管理中的实际问题，分析与解决案例中的文化冲突问题对学生的未来工作具有指导意义。
特点之二：注重跨文化能力培养，培养学生在跨文化商务语境中发现问题、分析问题与解决问题的能力。
特点之三：注重跨文化商务语境中的商务沟通知识与技能，如：如何反馈、如何提问、如何表示理解与否、如何写电话留言等，这些都是跨文化工作环境中最基本而又最重要的工作知识与技能。
特点之四：注重学生的参与讨论过程，培养学生以跨文化视角思考问题与分析问题的能力，所有问题都是开放性的问题，因而能激发学生讨论的积极性。
本教材可供英语专业、商务英语专业（方向）学生使用，也可作为大学英语选修课及“跨文化交际”课程的教材。