商务英语阅读教程

Module One Inter-cultural Communication

Task One Analyzing Sentence Structures

Task Two Inter-cultural Communication

Module Two Business Etiquette

Task One Guess the New Words Through Context

Task Two Business Etiquette

Module Three Company Culture

Task One Analyzing Long Sentences

Task Two Reading-centered Activities

Module Four Human Resources Management

Task One Identifying the Main Idea in Sentences

Task Two Human Resources Management

Module Five Company Performance

Task One Identifying the Main Idea in a Paragraph

Task Two Company Performance

Module Six Brand Power

Task One Reading Between Lines

Task Two Brand Power

Module Seven Marketing

Task One Identifying Reference

Task Two Marketing

Module Eight Advertising

Task One Predicting the Next

Task Two Advertising

Module Nine E-commerce

Task One Skimming

Task Two E-commerce

Module Ten Successful Entrepreneurs

Task One Scanning

Task Two Successful Entrepreneurs

Suggested Keys

《高等学校精品课程规划教材：商务英语阅读教程（第1册）》是北京理工大学出版社高等学校精品课程规划教材，也是项目式教学课程开发研究成果之结晶。项目式教学是行动导向教学的实现形式，是基于工作过程的课程观，体现工学结合的特点，构建“工学结合”的教学模式以全面提高学生的职业能力素质。
本教材将学生应该掌握的技能由浅入深地融入到不同的项目中，每个项目先是情景导人，然后陈述项目的目标和内容，接下来细分两个任务，包括阅读技巧和实际案例，做到了主题清楚、任务明确。