商务交流

1.Communication s Foundation

1.1The importance communication

1.2The managerial functions of communication

1.3Formats for letters，memos，and email messages

1.3.1Formats for letters

1.3.2Formats for Memos

1.3.3Formats for eMail Messages

2.The Structure of Your document

2.1Choosing words

2.2Developing sentences

2.3Developing paragraphs

2.3.1What is a paragraph·

2.3.2The Basic Rule：Keep One Idea to One Paragraph

2.3.3Elements of a Paragraph

3.How to Start/Answer/End Letters

3.1How to Start Your Letter

3.1.1Thank You letter

3.1.2A Letter of Request

3.1.3Introduction letter

3.2How to Answer Letter

3.2.1Complaint Letter

3.2.2Decline Letter

3.3How to End Letter

4.Good News

4.1How to Write a Subject Line

4.1.1Making Subject Lines Specific

4.1.2Making Subject Lines Concise

4.1.3Making Subject Lines Appropriate for the Pattern of Organization

4.2The Organization of Good News

4.3When to use reader benefits

4.4The most common kinds of informative and positive messages

4.4.1ThankYou and Congratulatory Notes

4.4.2Adjustments and Responses to Complaints

4.4.3Transmittals

4.4.4Confirmations

5.Bad News

5.1The Parts of a Bad News

5.1.1Subject Lines

5.1.2Buffers

5.1.3Reasons

5.1.4Refusals

5.1.5Alternatives

5.1.6Endings

5.2How to organize Negative Messages

5.2.1Negative messages to clients and customers

5.2.2Negative messages to superiors

5.2.3Negative messages to peers and subordinates

5.3Example

6.How to Apologize & How to Make a Mild Complaint

6.1How to Apologize

6.2How to Make a Mild Complaining Letter

6.2.1Background

6.2.2Problem

6.2.3Solution

6.2.4Warning （optional）

6.2.5Closing

6.3Example

7.Persuasive Messages

7.1The importance of persuasive messages

7.2The classification and features of persuasive messages

7.3Choosing a Persuasive Strategy

7.3.1What do you want people to do·

7.3.2What objections， if any， will the audience have·

7.3.3How strong a case can you make·

7.3.4What kind of persuasion is best for the organization， and the culture·

7.4Using Your Analysis to Choose a Persuasive Strategy

7.4.1Writing Persuasive Direct Request

7.4.2Writing Persuasive ProblemSolving Messages

7.5Tone in Persuasive Messages

7.6Varieties of Persuasive Messages

7.6.1Collection Letters

7.6.2Performance Appraisals

7.6.3Letters of Recommendation

7.7Solving a Sample Problem

8.Identify Purposes of Writing and Building Goodwill

8.1To build goodwill

8.2To create youattitude

8.3Positive emphasis

8.4Reducing bias

9.Reports

9.1Title page

9.2Letter or memo of transmittal

9.3Table of contents

9.4List of illustrations

9.5Executive summary

9.6Introduction

9.7Background or History

9.8Conclusions and Recommendations

10.Graphs and Other Visuals

10.1When to use visuals

10.2Designing visuals

10.3Integrating visuals in your text

11.Citing and Referencing

11.1Intext citation

11.2Bibliography/References

12.Resume

12.1When to prepare your job hunting

12.2Evaluating your strengths and interests

12.3What to include in a resume

12.4Guidelines for resume

12.5Mistakes and errors in a resume

12.6Dealing with difficulties

13.Making Oral Presentations

13.1Dealing with fear

13.2Purposes in oral presentations

13.3Planning a strategy for your presentation

13.4Your opening and close should be strong

13.4.1Your opener

13.4.2Your End

13.5Planning PowerPoint Slides

13.6Organizing your information

13.7Delivering a presentation

13.8An example presentation text

14.Organizing a meeting

14.1First decide if you need to have a meeting

14.2How to organize a meeting

14.2.1Identify the need for a meeting

14.2.2Planning a meeting

14.2.3Arranging a meeting

14.2.4Preparing for a meeting

14.2.5Running a meeting

14.2.6Finalizing & issuing the agreed minutes

14.3During a meeting

14.3.1At the beginning， you d have Small Talk

14.3.2Welcome

14.3.3Introductions

14.3.4Roll Call/Apologies

14.3.5Objectives

14.3.6Following the Agenda

14.3.7Closing a Meeting

14.4Vocabulary for meetings

Exercises

《商务交流（双语版）》以商务和管理活动为背景，按由简到繁、先基础后提高的思路编排，内容包括：有效信函的基础、各种信息的传达、求职,以及大型会议的演讲、报告等。最后设习题，便于读者练习和自我检测。

本书适用于高职高专经贸类专业以及其他相关专业的师生使用，也可以作为涉外企业从业人员的自学资料。