新商务英语听说教程

新商务英语听说教程

谢职安, 王英伟, 主编

出版社:清华大学出版社

年代:2014

定价:38.0

书籍简介:

《新商务英语听说教程》采用话题、语言技能和任务紧密结合的编写原则,全套共四册,由纸质教材和网络学习平台共同组成,供高职高专商务英语专业学生四个学期使用。各册按照循序渐进的原则重点对听力、口语技能进行训练。

书籍目录:

Unit1 Human Resources

Learning Objectives

Sectiion A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:Identifying Prices (辨认价格)

Section C Work Step by Step

Task 1 Getting Started—Key Functions of HRM

Task2 Going Further—HRMPractice

Task3 Playing Your Role—Labor Policy

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song: Sunshine on My Shoulders

Unit2 Public Relations

Learning Objectives

SectionA Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:

Identifying Measurements (辨认度量衡单位)

Section C Work Step by Step

Task 1 Getting Started—Corporate Activities

Task 2 Going Further—Corporate Gifts

Task 3Playing Your Role—Dress Code

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your EnglishSing a Song: Red River Valley

Unit3 Finance

Learning Objectives

Section A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:

Currencies and Exchange Rates(辨认货币与兑换率)

Section C Work Step by Step

Task 1 Getting Started—Bank Service

Task 2 Going Further—Cash Flow

Task 3 Playing Your Role—Chasing Payment

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Humor (Ⅰ)

Unit4 Marketing

Learning Objectives

Section A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:

Identifying Fraction and Percentage(辨认分数和百分数)

Section C Work Step by Step

Taskl Getting Started—Marketing Plan

Task 2 Going Further—Marketing Research

Task 3 Playing Your Role—Brand Strategy

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Humor (Ⅱ)

Unit 5 Research and Development

Learning Objectives

Section A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus: Weak Forms(弱读)

Section C Work Step by Step

Task 1 Getting Started—Thelmportance of R&D for a Company

Task 2 Going Further—The Process of Product Research and Development

Task 3 Playing Your Role—Spending on R&D Worldwide

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song: Rhythm of the Rain

Unit6 Production

Learning Objectives

Section A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus: Stress (重读)

Section C Work Step—by Step

Task 1 Getting Started—Product Introduction

Task 2 Going Further—Production Line

Task3 Playing Your Role—Production Process

Section D Aftet—class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song: You Raise Me Up

Unit7 Advertisement

Learning Objectives

SectionA Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:

Understanding Intonation Meaning (语调意义)

Section C Work Step by Step

Task 1 Getting Started—Planning an Advertisement

Task 2 Going Further—Different Types of Advertisements

Task3 Playing Your Role—Advertising Techniques

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Tongue Twister (Ⅰ)

Unit8 Sales & After—sale Service

Learning Objectives

Section A Lead—in

Icebreaker

Reading Aloud

Section B Listening Focus:Informal Contractions (非正式略读)

Section C Work Step by Step

Task 1 Getting Started—Developing Customers

Task 2 Going Further—Getting an Order

Task3 Playing Your Role—After—sale Service

Section D After—class Activities

Be an Active Listener

Presentation

Enjoy Your English Tongue Twister (Ⅱ)

Glossary

内容摘要:

《国家"十二五"职业规划教材·新商务英语教程:新商务英语听说教程2》分为8个单元,每单元由Learning Objectives,Lead—in,Listening Focus,Work Step by Step和Afier—class Activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。《国家"十二五"职业规划教材·新商务英语教程:新商务英语听说教程2》可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。

书籍规格:

书籍详细信息
书名新商务英语听说教程站内查询相似图书
9787302372530
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出版地北京出版单位清华大学出版社
版次1版印次1
定价(元)38.0语种简体中文
尺寸26 × 19装帧平装
页数印数 3000

书籍信息归属:

新商务英语听说教程是清华大学出版社于2015.出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-教材 的书籍。