商务英语函电技能训练

商务英语函电技能训练

王黎明, 主编

出版社:机械工业出版社

年代:2011

定价:25.0

书籍简介:

本教材根据高等职业教育的培养目标,按照外贸岗位群的工作任务和职业能力分析而编写,是理论教学用书《商务英语函电》(普通高等教育“十一五”国家级规划教材)的配套实践教学用书。本教材旨在指导学生开展有效的实训,着重训练学生在国际商务活动中与外商进行书面沟通的能力,以培养学生的职业核心能力。

书籍目录:

前言

Chapter 1 Layout of a Business Letter

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 2 Establishing Business Relations

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 3 Business Negotiation

Objectives of Training

Part 1 Enquiry and Offer

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Part 2 Counte卜0什er and Acceptance

Probable Working Environment

Training Guidelines

Specimen Letter

Summary of Training

Chapter 4 Sending ProfOrma Invoice

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Specimen Proforma Invoice

Training

Summary of Training

Chapter 5 Signing a Contract

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Contract&Letter

Training

Summary of Training

Chapter 6 Modes of Modern Communication

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Fax

Training

Probable Working Environment

Training Guidelines

Specimen Email

Training

Summary of Training

Chapter 7 Sales Promotion

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 8 Terms of Payment

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Part 1 Payment

Part 2 Urging Establishment of L/C

Part 3 L/C Amendment and Extension

Chapter 9 Packing

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 10 lnsurance

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 11 Shipment

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

Chapter 12 Complaints&Claims

Objectives of Training

Probable Working Environment

Training Guidelines

Specimen Letter

Training

Summary of Training

参考文献

内容摘要:

《商务英语函电技能训练》根据高等职业教育的培养目标,按照外贸岗位群的工作任务和职业能力分析而编写,是理论教学用书《商务英语函电》(普通高等教育“十一五”国家级规划教材,书号为ISBN978-7-111-21921-7)的配套实践教学用书。本教材旨在指导学生开展有效的实训,着重训练学生在国际商务活动中与外商进行书面沟通的能力,以培养学生的职业核心能力。教材以商务活动及贸易来往为主线设计内容,涉及建立业务关系、询盘、报盘、还盘、接受、签订合同、寄送形式发票、促销、付款方式、包装、保险、装运、投诉和索赔等业务活动。本教材可作为高职高专院校外贸、商务英语、金融、经济管理等专业教学用书。本教材可与《商务英语函电》配套使用,也可单独使用。

书籍规格:

书籍详细信息
书名商务英语函电技能训练站内查询相似图书
9787111333098
《商务英语函电技能训练》pdf扫描版电子书已有网友提供下载资源链接
出版地北京出版单位机械工业出版社
版次1版印次1
定价(元)25.0语种简体中文
尺寸24 × 17装帧平装
页数 227 印数 4000

书籍信息归属:

商务英语函电技能训练是机械工业出版社于2011.2出版的中图分类号为 H315 的主题关于 国际贸易-英语-电报信函-写作-高等学校:技术学校-教学参考资料 的书籍。