国际商务管理概论

Preface

Topic 1 Business Activity （1）

Topic 2 Business Activity （2）

Topic 3 Business Objectives

Topic 4 Business Decision Making

Topic 5 Strategy and Strategic Planning

Topic 6 Business Analysis Models

Topic 7 Competition and Business

Topic 8 Globalization and Business

Topic 9 Marketing （1）

Topic 10 Marketing（2）

Topic 11 Marketing （3）

Topic 12 Marketing （4）

Topic 13 Financial Management： Sources of Funds

Topic 14 Financial Management： Uses of Funds

Topic 15 HR Management： Business Organization and Organizational Structures

Topic 16 HR Management： Motivation

Topic 17 HR Management： Financial Rewards

Topic 18 HR Management： Non-financial Rewards

Topic 19 Management and Leadership

Topic 20 HR Management： Recruitment

Topic 21 Communication in Business （1）

Topic 22 Communication in Business （2）

Topic 23 HR Management： Groups in Business

Topic 24 HR Management： Managing Teams

Topic 25 Strategic HRM

Topic 26 The Management of Change

Topic 27 Methods of Production

Topic 28 Total Quality Management （TQM）.

Topic 29 Mergers and Takeovers

A Sample of Test Paper

近年来，特别是在我国加入WTO后，企业、事业单位参与国际竞争的机会与日俱增，外向型经济的增长幅度越来越快，社会对既懂英语又通商务管理的人才需求量越来越大，而且这种“双高”性复合型人才在人才市场上竞争优势越来越明显。因此，用英语讲授专业管理课程，已经或正在成为我国高等教育教学工作必须加强的重中之重。