跨文化交际基础

Unit 1 Culture and Intercultural Communication

Warm-up Activities

Text A Culture and Intercultural Communication

Words and Expressions

Exercises

Text B Barriers to Intercultural Communication

Case Study

Unit 2 Cultural Background of Intercultural Business Communication

Warm-up Activities

Text A Cultural Differences in International Business

Words and Expressions

Exercises

Text B Cultural Negotiation Boundaries

Case Study

Unit 3 Intercultural Verbal Communication

Warm-up Activities

Text A Verbal Communication

Words and Expressions

Exercises

Text B A Comparison of American and Japanese Verbal Styles

Case Study

Unit 4 Intercultural Nonverbal Communication

Warm-up Activities

Text A Nonverbal Communication

Words and Expressions

Exercises

Text B Nonverbal Communication in Different Cultures

Case Study

Unit 5 Intercultural Sensitivity

Warm-up Activities

Text A Cultural Sensitivity

Words and Expressions

Exercises

Text B Cross-Cultural Training

Case Study

Unit 6 Gender Differences in Intercultural Business Communication

Warm-up Activities

Text A Gender Differences in the Business world

words and Expressions

Exercises

Text B Women and Negotiation

Case Study

Unit 7 Effective Intercultural Business Communication

Warm-up Activities

Text A Strategies for Effective Intercultural Business Communication

Words and Expressions

Exercises

Text B Results of Poor Cross-Cultural Awareness

Case Study

Unit 8 Intercultural Marketing Communication

Warm-up Activities

Text A Intercultural Advertising

Words and Expressions

Exercises

Text B Global Marketing

Case Study

Unit 9 Intercultural Business Negotiation

Warm-up Activities

Text A Cross-Cultural Negotiation

Words and Expressions

Exercises

Unit 10 Intercultural Conflict

Unit 11 International Business Etiquette

Unit 12 Intercultural Management

21世纪经济的全球化趋势、国际商务活动的日益频繁，对参与国际商务交往人员的跨文化交际能力也提出了更高的要求，越来越显示出对多元文化理解的必要性和跨文化交际能力的重要性。跨文化意识意味着直接的经济效益.一个企业的成功，不仅取决于它的生产能力，而且取决于它的文化能力，在国际商务活动中还取决于它的跨文化交际能力。中外企业在曰益频繁的商务交往中互相影响着彼此之间的文化以及个人价值观，而在这些东西方的跨文化交际中，研究彼此的商业运作模式以及思维方法也必将为有效的交际起到不可低估的作用，因此，培养和提高跨文化交际能力也成为当今英语教学的重要内容。
《全国应用型本科商务英语系列规划教材：跨文化交际基础》从跨文化交际的视角，剖析国际商务交际的实例，介绍与跨文化商务交际相关的理论与实践。