综合教程3教师用书

综合教程3教师用书

梁绯, 主编

出版社:上海外语教育出版社

年代:2013

定价:30.0

书籍简介:

本书为高职商务英语专业教程,共4册,每单元两篇课文,并兼顾语法、写作和商务礼仪的学习。本书为教师用书,提供课文译文、重难点语言点讲解、补充提问和练习、学生用书练习答案、背景知识介绍、以及课堂组织策略等。

书籍目录:

Unit 1 Job Market

Lead-in

Text A Job Interview - Preparation

Makes the Difference

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Sell Yourself - Being Smart with Your Answers

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Envelope Addressing

Business Culture Tips

Unique Form of Greetina in Different Countries

Unit 2 Career

Lead-in

Text A The New Trouble on the Line

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Those "Gap Years" Aren't

Just for Students

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Layout of Business Letters

Business Culture Tips

Business Casual Attire

Unit 3 Business Etiquette

Lead-in

Text A American Manners, Etiquette and Protocol

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Off to Singapore

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Body of Letters

Business Culture Tips

Invitation Etiquette

Unit 4 Corporate Culture

Lead-in

Text A The Organizational Culture

That Exists Within Google

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Disney's Organizational

Behavior Concepts

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing E-mail

Business Culture Tips

Wording Your Invitation Gracefully

Unit 5 Star Companies

Lead-in

Text A How Apple Does it

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Who's Driving Twitter's Popularity?

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Expressing Thanks

Business Culture Tips

Concept of Time

Unit 6 Successful Entrepreneurs

Lead-in

Text A The Meaning of Bill Gates

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Secrets of Self-Made

Millionaires

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Expressing Congratulations

Business Culture Tips

Keeping an Appointment

……

Unit 7 RETAILING

Unit 8 PRICING

Unit 9 CUSTOMERS

Unit 10 BRANDS

Unit 11 SERVICE INDUSTRY

Unit 12 INDUSTRY TRENDS

内容摘要:

《综合教程3(教师用书)/新标准高职商务英语系列教材》重视语言基本技能的练习和巩固,涉及听、说、读、写、译,主要体现在单元板块设计和练习设计上。突出商务则体现在课文选材和练习内容上。学生通过学习可以积累必要的商务知识,为系统的专业课程学习打好基础。
  本教材课文选材来自西方主流报刊杂志等,重视语言的原汁原味;同时注重文化差异,培养学生的跨文化意识和能力。

编辑推荐:

“新标准高职商务英语系列教材”依照《高等职业学校商务英语专业教学标准》编写,以现代外语教育和教材设计理论为指导,结合商务英语语言和教学的特点,帮助学生打好语言基础,培养学生的国际商务业务基础知识和基本操作技能,突出应用性、实用性、职业性,培养具有职业可持续发展能力的高端技能型英语人才。
  《综合教程》为高职商务英语专业核心课教程,具有以下特点:
  重视语言基本功的训练,以提高学生的语言综合素质与能力为核心目标,并将商务知识、商务礼仪、跨文化交际意识以及人文素质的培养融入其中。
  每单元两篇选文,体现课堂教学和学生自主学习相结合的理念。一、二册综合性话题为主,三、四册以商务和经济类话题为主。
  全四册,每册12个单元,各单元由课文、语法、写作、商务文化知识等板块构成。学生用书提MP3录音,教师用书提供电子教案,电脑登录外教社有声资源网下载,移动设备可通过扫描二维码下载。。

书籍规格:

书籍详细信息
书名综合教程3教师用书站内查询相似图书
9787544630108
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出版地上海出版单位上海外语教育出版社
版次1版印次1
定价(元)30.0语种简体中文
尺寸26 × 18装帧平装
页数印数

书籍信息归属:

综合教程3教师用书是上海外语教育出版社于2013.出版的中图分类号为 H31 的主题关于 英语-高等职业教育-教学参考资料 的书籍。