工商管理英语教程

工商管理英语教程

张初愚, 主编

出版社:西安交通大学出版社

年代:2009

定价:45.0

书籍简介:

本书系专业英语系列教材之一,全书分为12个单元,内容涉及英语听说读写译各个方面,既帮助学生解决四级后英语学习问题,又能帮助学生扩充专业英语知识。

书籍目录:

Unit 1 What is a Manager?

Additional reading What is Management?

Unit 2 Levels of Management

Additional reading What It Takes to Be a Great Manager

Unit 3 Management-a Dynamic Process

Additional reading A Chaging Workforce:Older and More Diverse

Unit 4 Ten Principles of Economics (Part Ⅰ)

Additional reading Supply and Demand

Unit 5 Ten Principles of Economics(Part Ⅱ)

Additional reading National Income Accounts

Unit 6 Planning

Additional reading Overview of Goals and Plans

Unit 7 Organizing

Additional reading Departmentlization

Unit 8 Leading(Part Ⅰ)

Additional reading reading Leading(Part Ⅱ)

Unit 9 The Basic Structure and Objectives of the Control Process

Additional reading Budget and financial Controls

Unit 10 The Business Presentation

Additional reading Types of Presentations and Five Propositions about Presentations

Unit 11 Forms of Business Enterprise

Additional reading Categorize a Company by Industry Sector

Unit 12 The Role of Services in an Economy

Additional reading Management Challenges

Unit 13 The World of Retailing

Additional reading Developing a Retail Strategy

Unit 14 The Role of Marketing Research in Decision Making

Additional reading The Nature of Marketing

Unit 15 Human Resource Management and Competitive Advantage

Additional reading The Industrial Relations System

Unit 16 Entrepreneurs:The Energizers of Small business

Additional reading Characteristics of Entrepreneurs

Unit 17 Business Ethics

Additional reading Manifestations of Ethical Dilemmas

Unit 18 The Job Interview

Additional reading Preparing Your Resume

Appendix Ⅰ Reference Translation of the Main Texts

Appendix Ⅱ Key to the Exercises

Appendix Ⅲ Tapescripts

Appendix Ⅳ Glossary

内容摘要:

本书修订仍保留了原有特色:  1.选材新。本书百分之八十的内容选自最近新出的英语原版著作。  2.以工商管理为中心内容,选材全面。包括了企业管理的一般理论,比如经理的作用,计划,组织,领导,控制以及经济学十大原理。包括了对企业职能部强门具体业务的描述。比如市场营销,人力资源管理,广告,批发,零售等。为了增强实际应用性,编排了商业宣讲,和企业招聘面试两个单元,以方便学生演练提高实际技能。  3.内容丰富。每单元有正课文一篇,副课文一篇,理论与实例并茂,以利于学生既能严谨细致地学习,又能有充足的材料浏览,拓宽视野。  4.练习类型多样,形式活泼。听,说,填,选,翻译,写作,难易兼顾。以供根据不同情况选择使用,帮助学生掌握并巩固所学内容。  5.主要部分选材水平适中,深入浅出,避免了晦涩艰深。本书重点不是放在加强学生钻研高深理论的能力上,而是帮助学生建立坚实的工商管理专业基础,并掌握用英语表达专业内容的技能。

书籍规格:

书籍详细信息
书名工商管理英语教程站内查询相似图书
9787560530888
《工商管理英语教程》pdf扫描版电子书已有网友提供下载资源链接
出版地西安出版单位西安交通大学出版社
版次2版印次1
定价(元)45.0语种简体中文
尺寸26装帧平装
页数印数 5000

书籍信息归属:

工商管理英语教程是西安交通大学出版社于2009.04出版的中图分类号为 H31 的主题关于 企业管理-英语-高等学校-教材 的书籍。