商务英语阅读教程

商务英语阅读教程

王元歌, 主编

出版社:北京大学出版社

年代:2007

定价:28.0

书籍简介:

本书可供高等院校国际贸易、国际金融、国际经济法、国际旅游、英语专业(商务英语方向)等专业以及其他相关专业高年级学生使用,可供辅修经济、贸易、管理、金融等专业的学生使用,可用作高年级学生商务英语选修课的教材,同时还可供国际经贸工作人员参考使用。教材特色:第一,本书简明介绍外贸各个环节的背景、业务知识,使有一定商务知识的学习者能够重温所学业务知识,未学过的也能略知一、二。第二,根据国际商务业务进行的各个环节讲解商务英语信函的写作方法,并包括大量示范函电,使学习者容易理解和吸收。第三,在书中对有关商务函电写作的各种词汇、表达方式进行总结和归纳,以便学习者能够熟练掌握国际商务业务中的英语术语、缩略语、惯用句型和表达方法。第四,本书主要适用于大学学年一个学期的学习,内容量比较适中。

书籍目录:

Unit 1 Entering Foreign Markets

Text A Deciding How to Enter Foreign Markets

Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

Text A Basic Theories of International Trade

Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

Text A The Importance of Services in International Trade:Defining

Trade in Services

Text B Services in the World Economy

Unit 4 Technology Transfer

Text A Understanding Technology Transfer

Text B International Technology Transfer and Intellectual Property

Rights

Unit 5 Trade Barriers

Text A Forms of Trade Barriers

Text B How to Hurdle the Barrier

Unit 1 Entering Foreign Markets

Text A Deciding How to Enter Foreign Markets

Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

Text A Basic Theories of International Trade

Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

Text A The Importance of Services in International Trade:Defining

Trade in Services

Text B Services in the World Economy

Unit 4 Technology Transfer

Text A Understanding Technology Transfer

Text B International Technology Transfer and Intellectual Property

Rights

Unit 5 Trade Barriers

Text A Forms of Trade Barriers

Text B How to Hurdle the Barrier

Unit 6 International Trade of China

Text A China s Trade: Growth and Diversification

Text B China, US Complementary in Trade

Unit 7 Marketing Strategy

Text A The Four Ps of the Marketing Strategy

Text B Uncontrollable Variables in Marketing Strategy

Unit 8 Marketing Environment

Text A The Major Macroenvironment Forces

Text B Host Country Political and Legal Environment

Unit 9 Advertising

Text A The World of Advertising

Text B Television Advertising and Radio Advertising

Unit 10 International Payment

Text A Basic Methods of International Payments and Settlements

Text B Multinational and Foreign Exchange

Unit 11 Foreign Exchange Rate

Text A The Functions of the Foreign Exchange Market

Text B The Asian Crisis

Unit 12 Securities Market

Text A Why Do Securities Markets Exist

Text B Investment Management in the 1990s

Unit 13 Monetary Policy and Fiscal Policy

Text A The Basic Idea of Monetary and Fiscal Policy

Text B China s Monetary Policy in the Coming Years

Unit 14 International Corporate Governance

Text A International Corporate Governance

Text B Corporate Governance in China

Unit 15 Human Resources Management

Text A Human Resources Management

Text B Job Termination and Retirement

Unit 16 Global Logistics

Text A Global Integrated Logistics

Text B Logistics in Creating a Recycling Economy

Unit 17 E-commerce

Text A Understanding E-commerce

Text B Understanding E-commerce in China

Unit 18 International Business

Organizations

Text A World Trade Organization

Text B Asia-Pacific Economic Cooperation

Key

Glossary

内容摘要:

《商务英语阅读教程》共18个单元,内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成:Text A是主课文、Text B是在主课文的基础上提供的阅读材料,对主课文的内容进行补充;TextA包括课文,并对课文中的重点单词、短语、专有名词和商务术语进行释义,对课文中的难句进行注释,并附有大量练习;Text B包括课文和阅读理解型问题。

书籍规格:

书籍详细信息
书名商务英语阅读教程站内查询相似图书
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《商务英语阅读教程》pdf扫描版电子书已有网友提供下载资源链接
出版地北京出版单位北京大学出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

商务英语阅读教程是北京大学出版社于2007.09出版的中图分类号为 H319.4 的主题关于 商务-英语-阅读教学-高等学校-教材 的书籍。