外贸英文书信

外贸英文书信

诸葛霖, 王燕希, 编著

出版社:对外经济贸易大学出版社

年代:2015

定价:38.0

书籍简介:

本教材在上一版的基础上删节或替换了重复课文,更加完善了非实物贸易的信函内容,介绍了除信函外的几种当今流行的写作形式并丰富了课后练习,补充了“促销信”、“合资企业信”、“租赁贸易信”、“商务合同”、“商务备忘录”、“电子邮件”、“商务传真”等信函。

作者介绍:

诸葛霖,对外经济贸易大学商务英语资深教授,外贸英语函电写作创始人。精通进出口外留实务和进出口运输业务,曾在日本和美国等国的研究生院讲学交流,主编了一系列有广泛影响的外贸英语经典书籍,深受广大读者好评。      王燕希,对外经济贸易大学商务英语系副教授,曾赴美研修,多年来一直从事商务英语的教学工作。研究范围有商务联系学、商务修辞、广告营销等,发表过不少有关论文。主要作品有《实用商务英语写作大全一本通》、《广告英语》、《融入美国——最新美国口语》、《商务沟通》、《商贸英语》等。

书籍目录:

Lesson 1 Layout of a Business Letter (1)

Lesson 2 Layout of a Business Letter (2)

Review and Highlight 1

Lesson 3 Establishing Business Relations

Lesson 4 Sales Promotion & Business Commercials

Lesson 5 Letter oflnvitation

Lesson 6 Advice ofltinerary

Review and Highlight 2

Lesson 7 Credit Enquiry

Lesson 8 Specific Enquiry

Lesson 9 Offer

Lesson 10 Inquiry & Non—firm Offer

Lesson 11 Confirming a Non—firm Offer

Lesson 12 Counter—offer

Lesson 13 Reply to a Counter—offer

Lesson 14 Firm Offer

Lesson 15 First Order

Lesson 16 Refusing the Request to Reinstate an Order

Lesson 17 Goods on Approval

Lesson 18 Goods on Consignment

Review and Highlight 3

Lesson 19 Proforma Invoice

Lesson 20 Transferring Business Relations

Lesson 21 Requesting Special Allowance

Lesson 22 Refusing Price Reduction

Lesson 23 Accounts Balance

Lesson 24 Accounts Settlement

Lesson 25 Terms of Payment

Lesson 26 Documents against Payment

Lesson 27 Documents against Acceptance

Lesson 28 Urging Establishment of a Letter of Credit

Lesson 29 Requesting L/C Amendment

Lesson 30 L/C Amendment

Lesson 31 Extension of an L/C

Lesson 32 Shipping Instructions

Review and Highlight 4

Lesson 33 Shipment

Lesson 34 Urginglmmediate Shipment

Lesson 35 Shipping Advice

Lesson 36 Packing and Shipping Marks

Lesson 37 Delayin Transportation Strike

Lesson 38 Insurance (1)

Lesson 39 Insurance (2)

Lesson 40 Insurance Claim

Review and Highlight 5

Lesson 41 Sending Replacement

Lesson 42 Agent's Complaint of Poor Quality Goods

Lesson 43 Exporter's Reply to the Complaint

Lesson 44 A Claim for Shortweight

Lesson 45 Settlement of a Claim

Lesson 46 New Agent

Lesson 47 Exclusive Agency

Lesson 48 Establishing a Permanent Office

Lesson 49 Processing Trade

Lesson 50 Compensation Trade

Lesson 51 Joint Venture

Lesson 52 Leasing Trade

Lesson 53 Sales Agreement

Review and Highlight 6

Lesson 54 Business Memo

Lesson 55 Email and Fax

Lesson 56 Business Minutes

Lesson 57 Business Forms and Graplucs

Lesson 58 Main Types of Graphics and Charts

Lesson 59 Question naire

Lesson 60 Short Business Reports

附录一 销售确认书

附录二 信用证

内容摘要:

《外贸英文书信(第5版)》是《外贸英文书信(第五版)》的配套用书。
  《外贸英文书信(第5版)》通过对不同形式的商务书信的介绍对商务报告的撰写进行了详尽的讲解。该配套用书内容包括主书课文的中文译文及练习答案。学习者可将课文内容与译文、练习答案对照学习,进一步体会和巩固所学知识,使商贸信函的撰写能力不断提高,真正正确地表达业务的意向。

书籍规格:

书籍详细信息
书名外贸英文书信站内查询相似图书
9787566312884
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出版地北京出版单位对外经济贸易大学出版社
版次5版印次1
定价(元)38.0语种简体中文
尺寸19 × 23装帧平装
页数印数

书籍信息归属:

外贸英文书信是对外经济贸易大学出版社于2015.出版的中图分类号为 H315 的主题关于 对外贸易-英语-书信-写作-高等学校-教材 的书籍。