商务英语阅读

商务英语阅读

国晓立, 周树玲, 主编

出版社:对外经济贸易大学出版社

年代:2007

定价:16.0

书籍简介:

书籍简介整理中

书籍目录:

Unit 1 International Trade  Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable GrowthUnit 2 Setting Disputes -- the WTO's Unique Contribution Fast Reading I Integrated Negotiation Fast Reading 11 Dialogue Key to Resolving IPR DisputesUnit 3 Globalization and Its Impact on the Business Fast Reading I Population and Globalization Fast Reading 11 Norway and Peru Next China's Trade TargetsUnit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB? Fast Reading I Solving the Trade Imbalance Fast Reading ]I Survey: Cheap Exports of China Reduce World InflationUnit 5 Don't Fence Me Out! Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America  Fast Reading II China: U.S. Piracy Complaint May Hurt Ties

Unit 1 International Trade  Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable GrowthUnit 2 Setting Disputes -- the WTO's Unique Contribution Fast Reading I Integrated Negotiation Fast Reading 11 Dialogue Key to Resolving IPR DisputesUnit 3 Globalization and Its Impact on the Business Fast Reading I Population and Globalization Fast Reading 11 Norway and Peru Next China's Trade TargetsUnit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB? Fast Reading I Solving the Trade Imbalance Fast Reading ]I Survey: Cheap Exports of China Reduce World InflationUnit 5 Don't Fence Me Out! Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America  Fast Reading II China: U.S. Piracy Complaint May Hurt TiesUnit 6 China, Dumping or Not Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit Fast Reading II China Steel Companies Win Anti-dumping CasesUnit 7 The Force Behind the Nike Empire Fast Reading I Richard Branson and His Virgin Kingdom Fast Reading II A Most Influential Person of the 20th CenturyUnit 8 Regional Economic Integration Fast Reading I China ASEAN to See Closer Economic Ties Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)Unit 9 Environment, Trade, and Investment (82) Fast Reading I The Effects of Trade Liberalization on the Environment Fast Reading II EU Leaders Agree to Cut Greenhouse GasesUnit 10 Negotiation Skills and Strategies Fast Reading I Business Is Negotiation Fast Reading I Negotiating Customer AgreementsUnit 11 "Toyota" of China Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul Fast Reading II Microsoft, Lenovo to Set Up Joint R&D CenterUnit 12 The Survival of the Old Brands Fast Reading I Honda Plans New Brand through Guangzhou Venture Fast Reading II Pu'er: The Tea That Changed a CountyUnit 13 E-commerce: Doing Business Online Fast Reading I Going Shopping? Go Global! Fast Reading II E-Trading Helps Small Firm Bag Market ShareUnit 14 China's Door Now Wide-Open for Foreign Banks Fast Reading I Bank Gets Nod for Joint Venture Fast Reading II Foreign Banks Go LocalUnit 15 Known Brands Acquiring Name Recognition Fast Reading I Mergers and the Supersizing of Bussiness Fast Reading 11 Thai Company Wins Bid for Gujing GroupUnit 16 Multinational Companies Fast Reading I Mengniu Inks NBA Promotions Partnership Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, ShanghaiKey to Exercises

内容摘要:

本书为商务英语阅读上册,共16个单元,内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读:主课文内容翔实,让读者对本单元话题作整体了解,掌握本领域的专业词汇;快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

书籍规格:

书籍详细信息
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出版地北京出版单位对外经济贸易大学出版社
版次1版印次1
定价(元)16.0语种简体中文
尺寸19装帧平装
页数印数

书籍信息归属:

商务英语阅读是对外经济贸易大学出版社于2007.出版的中图分类号为 H319.4 的主题关于 商务-英语-阅读教学-高等学校:技术学校-教材 的书籍。