剑桥国际商务英语

剑桥国际商务英语

(英) 琼斯, (英) 亚历山大, 著

出版社:华夏出版社

年代:2012

定价:45.0

书籍简介:

剑桥商务英语学生二级用书涵盖了商业活动的各个方面,对公司自我介绍、商务合作洽谈、各种商务文件书写体例、通讯等语言规范都给了清晰实用的范例。分15个主要单元。此次再版,特别将之前的录音听力部分转成MP3赠送给读者,给考生带来了福音。

书籍目录:

致谢序言1 会面Basic skills and techniques for talking to people in businesssituationsBasic skills and techniques for business correspondenceBasic skills and techniques for using the telephone in businessBasic skills and techniques for writing reports, making notes,summarizing and taking notes of conversations in businessTalking about where you work, employment policy, a company'sactivities,organization and historyOrdering and supplying goods or services; answering and makingenquiries,making offers, placing and acknowledging ordersMethods of payment, cash flow, invoicing, dealing with non-paymentproblemsComplaining and apologizing, delivery and after-sales problemsLooking after foreign visitors and travelling on business; hotels,restaurants,small talk, telling storiesMarketing a product, market research, promotion and advertisingTaking part in formal and informal meetings, one-to-one meetingsand larger group meetingsExplaining and describing operations, giving instructions

致谢序言1 会面Basic skills and techniques for talking to people in businesssituations2 信件,传真和备忘录Basic skills and techniques for business correspondence3 通电话Basic skills and techniques for using the telephone in business4 总结,笔记,报告Basic skills and techniques for writing reports, making notes,summarizing and taking notes of conversations in business5 一起工作Talking about where you work, employment policy, a company'sactivities,organization and history6 国际贸易Ordering and supplying goods or services; answering and makingenquiries,making offers, placing and acknowledging orders7 货币贸易Methods of payment, cash flow, invoicing, dealing with non-paymentproblems8 处理问题Complaining and apologizing, delivery and after-sales problems9 访问者和旅行者Looking after foreign visitors and travelling on business; hotels,restaurants,small talk, telling stories10 市场营销Marketing a product, market research, promotion and advertising11 会谈Taking part in formal and informal meetings, one-to-one meetingsand larger group meetings12 工作过程和操作Explaining and describing operations, giving instructions13 工作和职业Applying for jobs and seeking promotion, participating ininterviews14 销售和谈判Selling and buying products, negotiating face-to-face and on thephone15 一个特别的项目A simulation, revising many of the skills and situations in thecourse文档考点分布表

内容摘要:

尽管我们可以把一些词汇叫做“商务英语词汇”,但大多数的商务英语只是在商务背景下使用的英语,其实它并不是什么特别的语言。每个行业(在一定程度上,每个公司甚至每个部门)都使用一些“行话”,这本书里不可能包括所有这些专门术语。  在书中我们提供了大量的商务背景和商务情景,您可以用此来练习和提高英语沟通技能,使您在商务活动中更自信、更流利,也更准确。  第一到第四单元介绍基本的商务英语技巧,这些技巧在商务活动中是必备的。在以后的单元中,这些技巧将进一步得以强化和扩展。在商务活动中有使用英语经验的学生,可以比那些没有实践经验的学生更快地浏览这部分内容。第五到第十四单元是一些综合活动,它们假定您已熟悉了前四个单元介绍并练习过的基本技巧。每一个单元覆盖了不同的商务情景,并介绍了内容广泛的商务技巧。第十五单元复习了前面这些单元介绍和练习的许多技巧,它采用了模拟的方式。

书籍规格:

书籍详细信息
书名剑桥国际商务英语站内查询相似图书
9787508068862
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出版地北京出版单位华夏出版社
版次4版印次1
定价(元)45.0语种简体中文
尺寸26 × 19装帧平装
页数 176 印数 10045

书籍信息归属:

剑桥国际商务英语是华夏出版社于2012.6出版的中图分类号为 H31 的主题关于 国际商务-英语-教材 的书籍。