商务沟通

商务沟通

郑荷芬, 朱春飞, 主编

出版社:中国商务出版社

年代:2012

定价:29.0

书籍简介:

本书具有鲜明的时代感,体例设计新颖,具有“实用性、拓展性、话题式、职场化、任务化”等特点。本书将英语语言与国际商务专业知识相结合,根据外贸业务的主要环节和商务活动的特定情境,精心设计了国际商务参展、实地参观公司、商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善后索赔问题磋商等13个职场化的商务沟通场景。此书就是为了满足国际商务从业者或有志于从事国际商务的人士的相关需要而编写。

书籍目录:

Unit 1 International Exhibition and Trade

Getting started

Lead-in

The price is still on the high side

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I商务礼仪——如何正确使用名片

Appendix II展览会介绍

Appendix III INTRODUCTION TO THE AUTUMN CANTON FAIR 2011

Unit 2 ViSit to a Company

Getting started

Lead-in

The price is still on the high side

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同北欧人进行商务沟通?

Appendix Ⅱ国际商务着装须知

Unit 3 Business Dinner and Sightseeing

Getting started

Lead-in

They all taste delicious

Task

Useful Expressio

Discussion

Our fi t place is the West Lake

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同韩国人进行商务沟通?

Appendix II中国菜肴常见刀法中英文对照

Appendix III中国菜肴常见烹调法中英文对照

Appendix IV西餐简介

Appendix V饮料及酒类中英文对照

Unit 4 Price

Getting started

Lead-in

The price is still on the high side

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同印度人进行商务沟通?

Appendix II国际商务接待礼仪

Unit 5 Quality

Getting started

Lead-in

Quality is of utmost importance

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同英国人进行商务沟通?

Appendix U国际商务活动中的握手礼仪

Unit 6 Packing

Getting started

Lead-in

Top products require top packing

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同加拿大人进行商务沟通?

Appendix II国际商务活动中的交谈礼仪

Unit 7 Shipment

Getting started

Lead-in

If you can advance the shipment

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同美国人进行商务沟通?

Appendix II国际商务活动中的餐桌礼仪

Appendix IU世界主要港口

Unit 8 I urance

Getting started

Lead-in

What risks should be covered?

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同阿拉伯人进行商务沟通?

Appendix II国际商务活动中的电话礼仪

Appendix III中国保险条款海运货物保险险别

Unit 9 Payment

Getting started

Lead-in

Do you accept D/P?

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同巴西人进行商务沟通?

Appendix II国际商务活动中的拜访礼仪

Appendix III国际贸易结算方式中英文对照

Unit 10 Delivery

Getting started

Lead-in

We will try our best to speed up the delivery

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同法国人进行商务沟通?

Appendix II国际商务活动中的谈判礼仪

Unit 11 Contract

Getting started

Lead-in

Can we sign the contract today?

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同德国人进行商务沟通?

Appendix II国际商务活动中的签约礼仪

Appendix III外销合同模版

Unit 12 Agency

Getting started

Lead-in

The possibility of being your agency in Australia

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同澳大利亚人进行商务沟通?

Appendix II国际商务活动中的送礼礼仪

Unit 13 Claim

Getting started

Lead-in

But I have to inform you of bad news

Task

Useful Expressio

Assignment and Situational Role-play

My Learning Files

Appendix I怎样同日本人进行商务沟通?

Appendix II国际商务活动中的进口索赔

References

内容摘要:

《中国国际贸易学会十二五规划教材:商务沟通》将英语语言与国际商务专业知识相结合,根据外贸业务的主要环节和商务活动的特定情境,精心设计了国际商务参展、实地参观公司、商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善后索赔问题磋商等13个职场化的商务沟通场景。

书籍规格:

书籍详细信息
书名商务沟通站内查询相似图书
9787510306815
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出版地北京出版单位中国商务出版社
版次1版印次1
定价(元)29.0语种简体中文
尺寸26 × 19装帧平装
页数 264 印数 3000

书籍信息归属:

商务沟通是中国商务出版社于2012.4出版的中图分类号为 F715 的主题关于 商业管理-公共关系学-高等学校-教材 的书籍。