新编商务英语函电

Unit 1 An Overview of Business Letter Writing 1.1 The Principles for Effective Writing 1.1.1 Completeness 1.1.2 Clearness 1.1.3 Conciseness 1.1.4 Consideration 1.1.5 Courtesy 1.1.6 Concreteness 1.1.7 Correctness 1.2 The Style and Tone of Business Letter Writing 1.2.1 Conversational Style 1.2.2 Avoid the Archaic Language ofBusiness 1.2.3 Use Positive Language and Avoid Anger 1.3 Preparation before Writing 1.3.1 Studying Your Reader's Interest

Unit 1 An Overview of Business Letter Writing 1.1 The Principles for Effective Writing 1.1.1 Completeness 1.1.2 Clearness 1.1.3 Conciseness 1.1.4 Consideration 1.1.5 Courtesy 1.1.6 Concreteness 1.1.7 Correctness 1.2 The Style and Tone of Business Letter Writing 1.2.1 Conversational Style 1.2.2 Avoid the Archaic Language ofBusiness 1.2.3 Use Positive Language and Avoid Anger 1.3 Preparation before Writing 1.3.1 Studying Your Reader's Interest 1.3.2 Planning What You Will Write and Writing Effectively 1.3.3 Deciding to Adopt the Proper Layout，Tone and Style 1.4 Writing Naturally and SincerelyUnit 2 The Structure and sty'les of Business Letters 2.1 Principal Parts 2.1.1 Letterhead 2.1.2 Date 2.1.3 Inside Address 2.1.4 Salutation 2.1.5 Body of the Letter 2.1.6 Complimentary Close 2.1.7 Signature 2.2 Optional Elements 2.2.1 Attention Line 2.2.2 Subject Line 2.2.3 Enclosure 2.2.4 Copy Notation 2.2.5 Postscript 2.3 Styles of a Business Letter 2.3.1 Indented Style 2.3.2 Semi-block Style 2.3.3 Modified Block Style 2.3.4 Full Block Style 2.4 The Spacing and the Margin and Envelop Add ressing 2.4.1 The Spacing 2.4.2 The Margin 2.4.3 Envelop AddressingUnit 3 Establishing Business Relations 3.1 Introduction 3.2 Letter SamplesUnit 4 Inquiries and Replies 4.1 Inquiry 4.1.1 Introduction 4.1.2 Letter Samples 4.2 Reply 4.2.1 Introduction 4.2.2 Letter SamplesUnit 5 Quotations，Offers and Counter Offers 5.1 Quotations and Offers 5.1.1 Infroduction 5.1.2 Letter Samples 5.2 Counter Offers 5.2.1 Introduction 5.2.2 Letter Samples Unit 6 Orders and Acknowledgements 6.1 Introduction 6.2 Letter SamplesUnit 7 Payment by Leffer of Credit 7.1 Introduction 7.2 Letter SamplesUnit 8 Other Methods of Payment 8.1 Introduction of Other Methods of Payment 8.1.1 Bill of Exchange 8.1.2 Collection 8.1.3 Remittance 8.2 Writing for Other Methods of Payment 8.3 Letter SamplesUnit 9 Collection Leflers 9.1 Introduction 9.1.1 Collection Appeals 9.1.2 Collection Series 9.2 Letter SamplesUnit 10 Packing 10.1 Introduction 10.2 Letter SamplesUnit 11 Shipping 11.1 Introduction 11.2 Letter samplesUnit 12 Insurance 12.1 Introduction 12.2 Letter SamplesUnit 13 Complaints and Claims 13.1 Introduction 13.2 Letter SamplesUnit 14 Agency 14.1 Introduction 14.2 Letter SamplesAppendix A Useful Abbreviations in International TradeAppendix B INCOTERMS 2000，the Relevant Documents and Other Useful ExpressionsAppendix C The Comparison of the Old and New Language Styles参考文献

本书是“新体验商务英语系列教材”之一，全书共分14个单元，主要内容包括：外贸函电的文体、结构和原则，与对方建立商务关系函，询购函，答复函，报价函，订购与确认函，付款函，包装函，装运函，保险函，索赔投诉函，代理函等。本书用英文编写。所有信函文本均来自进出口实务的各个环节，同时文本的选择还兼顾了外贸函电的得体性。本书所收录的信样较为详尽，信函种类丰富，新颖实用，写作风格多样，能让学生学到真实的函电写作技巧。同时，本书对各种写作技巧的介绍也非常详尽，它们均采用国外较新的函电写作材料并体现了国内商务函电的写作特点。此外，本书还对这些信函及文本的典型句型进行了提炼和总结，有利于学生更好地掌握和应用。　　本书的主要读者对象为具有较好英语基础的经贸专业的学生和英语专业二、三年级的学生，也可用作外企白领阶层的自学参考用书。