跨文化商务沟通

Unit　1　Communication　Across　Cultures　Section　A　Understanding　Cultural　Differences　Secticn　B　Culture　Shock　in　Intercultural　Pusiress　Communication　Section　C　Learning　DevelopmentUnit　2　Stereotypes　Across　Cultures　Section　A　Impact　of　Stereotypes　on　Intercultural　Communication　Section　B　Barriers　in　Intercuhural　Business　Communication　Section　C　Learning　DevelopmentUnit　3　Making　Initial　Contacts　Across　Cultures　Section　A　Getting　Connected　Section　B　Introduction　and　Greeting　Behaviour　Section　C　Learning　DevelopmentUnit　4　Hospitality　Across　Cultures　Section　A　Socializing　with　Colleagues　Section　B　Gift　Giving　Section　C　Learning　DevelopmentUnit　5　Time　Across　Cultures　Section　A　Polyphonic　and　Monochronic　Section　B　Company　Time　or　Personal　Time　Section　C　Learning　DevelopmentUnit　6　Negotiations　Across　Cultures　Section　A　Different　Negotiation　Styles　Section　B　Nonverbal　Commtnication　in　Negotiation　Section　C　Learning　DevelopmentUnit　7　Agreement　Across　Cultures　Section　A　Forms　of　Agreement　Section　B　Explicit　and　Implicit　Style　cf　Agreements　Section　C　Learning　DevelopmentUnit　8　Decision　Makers　Across　Cultures　Section　A　The　Quality　of　Negotiators　Section　B　Women　in　the　Workplace　Section　C　Learning　DevelopmentUnit　9　Leadership　Across　Cultures　Section　A　Management　Styles　Section　B　Leadership　and　Culture　Section　C　Learning　DevelopmentUnit　10　Marketing　Across　Cultures　Section　A　Globalization　and　Localization　Section　B　The　Impact　of　Culture　on　Marketing　Strategy　Section　C　Learning　DevelopmentBibliography

《跨文化商务沟通(新维度外语系列教程)》(作者占俊英)适合用作商务英语专业本科、经济管理、国际贸易、市场营销等相关专业学生的选修、辅修教材，也可用作现代国际商务人士进修提高的参考书。全书共有十章，涉及的主题包括：沟通方式、刻板印象、初次见面、招待访客、时间概念、商务谈判、签订协议、决策制定者、领导风格和市场营销。