大学商务英语综合教程

Lead-in............................................................................................................2

Reading: The Four Stages of the Modern Career

Revisited.......................................................................................................4

Business Practice...................................................................................15

Relevant Extension..............................................................................19

Unit 1 Careers .......................................1

Lead-in.........................................................................................................28

Reading: Optimism Knows No Slowdown............................29

Business Practice...................................................................................39

Relevant Extension..............................................................................42

Unit 2 Entrepre neurship .....................27

Lead-in.........................................................................................................52

Reading: Planning Success.............................................................52

Business Practice...................................................................................65

Relevant Extension..............................................................................67

Unit 3 Business Planning ...................51

Lead-in.........................................................................................................78

Reading: Beware the Product Death Cycle...........................79

Business Practice...................................................................................92

Relevant Extension..............................................................................94

Unit 4 Product Quality .......................77

Lead-in......................................................................................................128

Reading: The Cult of Three Cultures......................................130

Business Practice................................................................................143

Relevant Extension...........................................................................146

Lead-in......................................................................................................156

Reading: It’s Payback Time..........................................................157

Business Practice................................................................................169

Relevant Extension...........................................................................172

Unit

Unit

Corporate Culture ..................127

Employee Motivation ............155

Lead-in......................................................................................................182

Reading: Shaping Strategy in a World of Constant

Disruption..............................................................................................183

Business Practice................................................................................196

Relevant Extension...........................................................................198

Unit 8 Management ..........................181

Lead-in......................................................................................................104

Reading: Winning the PR Wars..................................................105

Business Practice................................................................................116

Relevant Extension...........................................................................119

Unit 5 Public Relations .....................103

UNIT

VII

Lead-in......................................................................................................208

Reading: Why eBay Is Buying Skype......................................209

Business Practice................................................................................221

Relevant Extension...........................................................................224

Lead-in......................................................................................................232

Reading: Driven to Collaboration............................................233

Business Practice................................................................................245

Relevant Extension...........................................................................249

Unit

Unit

Mergers & Acquisitions .........207

Investment ............................231

附录1 Glossary ................................................... 256

附录2 Phrases & Expressions............................. 266

附录3 Writing File .............................................. 273

本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。 每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分 组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的 积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样 的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提 供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。 本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员 使用。

本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由 “ 导入活动（Leadin）”“ 阅读活动（Reading）”“ 商务实践（Business Practice）” 和 “ 专业扩展（Relevant Extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。