会展英语

PartOneEnglishforConventions

Unit1TalkingaboutConventionIndustry

BackgroundandDirection

Dialogue1:WhatMakesaGreatConventionCity?

Dialogue2:BookingaMeeting

Reading:TheHistoricalDevelopmentofConventionIndustry

PracticalWriting:ConventionorMeetingProposal

Exercises

Unit2PlanningofMeetingsandConventions

BackgroundandDirection

Dialogue1:PlanningfortheConvention

Dialogue2:ArrangingfortheConvention

Reading:TheRoutineWorkofMeetingPlanner

PracticalWriting:ConventionLeadForm

Exercises

Unit3ConferenceVenueSelection

BackgroundandDirection

Dialogue1:NegotiatingaboutConferenceVenue

Dialogue2:SiteSelection

Reading:EventVenueSelection

PracticalWriting:MeetingRoomReservationForm

Exercises

Unit4SellingandPromotingConventions

BackgroundandDirection

Dialogue1:BargainingforaDiscount

Dialogue2:NegotiatingConferenceFacilities

Reading:EventPlanningService

PracticalWriting:ConventionRegistrationForm

Exercises

Unit5ConferenceRegistration

BackgroundandDirection

Dialogue1:ConventionRegistration

Dialogue2:RegisteringatConference

Reading:ConventionRegistrationService

PracticalWriting:CallforConference

Exercises

Unit6CateringServiceforConvention

BackgroundandDirection

Dialogue1:CateringArrangementforaSeminar

Dialogue2:ConfirmingCateringService

Reading:EventCatering

PracticalWriting:CateringArrangement

Exercises

Unit7Post-conferenceTour

BackgroundandDirection

Dialogue1:DiscussingtheItineraryofPost-conferenceTour

Dialogue2:TalkingabouttheItinerary

Reading:IncentiveProgram

PracticalWriting:Post-conferenceTourItinerary

Exercises

PartTwoEnglishforExhibitions

Unit8TalkingaboutExhibitionIndustry

BackgroundandDirection

Dialogue1:TalkingaboutFamousExhibitionCities

Dialogue2:TalkingaboutFuturePlaninMICESector

Reading:TheHistoricalDevelopmentofTradeFair

PracticalWriting:ABusinessLettertoExhibitors

Exercises

Unit9ExhibitionPlanningandMarketing

BackgroundandDirection

Dialogue1:ConfirminganExhibitionReservation

Dialogue2:ExhibitionMarketing:ExteriorLiaison

Reading:TradeShowPreparationTimeline

PracticalWriting:ExhibitionSolicitingLetter

Exercises

Unit10BookingaStand

BackgroundandDirection

Dialogue1:BookingaStand

Dialogue2:CancellationofParticipation

Reading:ParticipatingFairsandExhibitions

PracticalWriting:ExhibitorPre-registrationForm

Exercises

Unit11BoothInstallationandDismantlement

BackgroundandDirection

Dialogue1:SettinguptheBooth

Dialogue2:DismantlingaStand

Reading:StandoutBoothDesign

PracticalWriting:ExhibitionAgenda

Exercises

Unit12ExhibitionLogistics

BackgroundandDirection

Dialogue1:NegotiatingthePackingofExhibits

Dialogue2:NegotiatingStorageandTransportation

Reading:ExhibitsTransportation&CustomsDeclaration

PracticalWriting:NoticeofForwardingInstruction

Exercises

Unit13ExhibitionReception

BackgroundandDirection

Dialogue1:PriceNegotiationattheBooth

Dialogue2:CommunicationattheBooth

Reading:CapturingtheRightTradeShowVisitor

PracticalWriting:TradeFairPriceList

Exercises

Unit14Post-exhibitionResearchandAnalysis

BackgroundandDirection

Dialogue1:AnalyzingtheResultsoftheExhibition

Dialogue2:DiscussingaboutExhibitionResults

Reading:WhenandHowtoEvaluateEvents

PracticalWriting:ExhibitionWorkingHours

Exercises

KeystoExercises

Appendix1TerminologyforExhibitions

Appendix2SampleWriting

Appendix3FAQ(FrequentAskedQuestions)aboutTradeShow

参考书目

　　本教材既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志从事会展工作的学习者的自学参考用书。　　本教材根据会展行业特点以及工作要点，将内容分为两大部分：会议英语和展会英语。每一部分包括七个单元，每个单元均有五大模块：　　模块一：会展商务背景。介绍会议和展览活动的相关背景和工作指南。　　模块二：会展交际会话。内容涉及会展活动的主要环节和工作重点，包、括会展介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会调查。　　模块三：会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。　　模块四：会展应用文写作。精选会展实务写作案例，重点培养会展商务沟通的写作基础技能，帮助学习者掌握规范、简洁、流畅、有利的会展商务应用文。　　模块五：练习。主要形式有术语翻译、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容，并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。　　本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点：专业性和实用性强。填补目前市场没有此类书的空白。