商务英语函电教程

商务英语函电教程

张真, 刘玲玉, 编著

出版社:武汉理工大学出版社

年代:2013

定价:35.0

书籍简介:

本书共分15个单元,内容以英文为主,以中文为辅,每个单元一个主题,紧扣相关国际贸易实务的知识点,课后练习形式多样,旨在巩固训练,提高读者的商务英语函电写作水平。

书籍目录:

Unit One Basic Knowledge of Business Letter Writing

General View

Specimen letters

Guidelines for Writing

Vocabulary

Useful Expressions

Exercises

Unit Two Establishing Business Relations

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Three Enquiries and Replies

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercises

Unit Four Offers and Counteroffers

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercisest

Unit Five Sales Promotion

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Six Orders and Acknowledgements

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exereises

Unit Seven Sales Confirmations

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Unit Eight Terms of Payment

General View

Specimens

Guidelines for Writing

Useful Expressionst

Exercises

Unit Nine Packing

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercises

Unit Ten Transportation

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exereises

Unit Eleven Insurance

General View

Guidelines for Writingt

Specimen Letters

Useful Expressions

Exercises

Unit Twelve Complaints,Claims and Adjustments

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Thirteen Agency

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Unit Fourteen Bidding

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Selective Reading

Unit Fifteen Electronic Correspondence

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Key to the Exercises

Reference Books

内容摘要:

为了满足教学的实际需要,提高教学效果,本着“改革教学须先改革教材”的精神,《高等学校商务英语专业系列教材:商务英语函电教程(第2版)》力求摈弃陈旧古板的商业套语和过时的表达方式,使商务函电的写作更适合现代高效、简洁的要求。书中内容以英文为主,以中文为辅,分若干单元对相关国际贸易实务的知识点用英文介绍,并提供精练的信函或E-mail实例,以中文加以注释,切实指导学习者掌握并提高商务英语函电的写作技能。写作指南、范文、注释以及常用语句完美体现了现代商务英语函电的格式、专业词语、行文方法及文体特点,以期帮助学习者融会贯通。课后练习形式多样,旨在巩固训练,拓展词汇与表达,熟练掌握写作技巧,提高商务英语函电写作水平《高等学校商务英语专业系列教材:商务英语函电教程(第2版)》的读者对象主要为经贸类专业学生、英语专业经贸方向的学生以及从事国际贸易工作的商务工作人员。

书籍规格:

书籍详细信息
书名商务英语函电教程站内查询相似图书
9787562940593
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出版地武汉出版单位武汉理工大学出版社
版次2版印次1
定价(元)35.0语种简体中文
尺寸28 × 17装帧平装
页数印数

书籍信息归属:

商务英语函电教程是武汉理工大学出版社于2013.6出版的中图分类号为 H315 的主题关于 国际商务-英语-电报信函-写作-高等学校-教材 的书籍。