出版社：北京交通大学出版社
年代：2015
定价：34.0
本书共分10个单元，每单元由三部分组成：主课文、副课文和案例分析。全书内容充实，结构有序。教师可根据学生的实际阅读能力灵活使用本教材。根据学生阅读的兴趣和实际情况，可选主课文或副课文作为课堂教学内容。
Unit 1 Business Negotiation
Text A Musashi—Style Negotiations in Business—Set the Game Board before the Battle Begins
Text B Negotiate Like a Car Salesman： Five Tactics to Help You Win Every Time
Case Study Five Negotiation Tips from Steve Jobs
Unit 2 Public Relations
Text A How to Ride a Storm
Text B Why PR Is the Prescription
Case Study How ADDle Broke the PR Rules—and Got Away with It
Unit 3 Green Business
Text A Desso—Eco—Effectiveness and the Triple Top Line
Text B The New Language of Sustainability： Risk and Resilience
Case Study BMW's Project i and the Future of Fun， Sustainable Mobility
Unit 4 Human Resources
Text A Turning the Tables on Success
Text B In Praise of HR： The Soft Stuff Can Actually Lead to Some Hard Competitive Advantage
Case Study Building an International Talent Pipeline
Unit 5 Business Communication
Text A Conversations Can Save Companies
Text B Digital Boosts Internal Communications
Case Study Lessons in Crisis Communication： An Analysis of BP's Response to the Gulf Oil Disaster
Unit 6 Corporate Social Responsibility
Text A What Businesses Owe the World： Then and Now
Text B First， Make Money.Also， Do Cood.
Case Study Cap Spearheads New Alliance for Bangladeshi Worker Safety
Unit 7 Consumer Behavior
Text A Three Ways to Predict What Consumers Want before They Know It
Text B How Consumers Fool Themselves into Thinking They've Made Good Purchases
Case Study How Ikea Seduces Us
Unit 8 Entrepreneurship
Text A Startup Advice from Seven Successful Entrepreneurs
Text B Entrepreneurship： A Working Definition
Case Study Can Chicago Be the Next Silicon Valley？
Unit 9 Branding Strategy
Text A If You Love Your Brand， Set It Free
Text B Business Branding： Why You Can't Ignore the Value of Being "Cool"
Case Study A Brick by Brick Brand Revival
Unit 10 Business Strategy
Text A Why Wal—Mart Is like a Forest
Text B Battle—Test Your Innovation Strategy
Case Study arget the Right Market
Appendix A Glossary
Appendix B Idioms & Expressions
《高等学校商务英语系列教材:新编商务英语阅读教程(第1册)》共10个单元，每单元由3部分组成：主课文（Text A）、副课文（Text B）和案例分析（Case Study）。本教材选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。
《高等学校商务英语系列教材:新编商务英语阅读教程(第1册)》由北京清华大学出版社出版。
| 书籍详细信息 | |||
| 书名 | 新编商务英语阅读教程站内查询相似图书 | ||
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| 出版地 | 北京 | 出版单位 | 北京交通大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 34.0 | 语种 | 简体中文 |
| 尺寸 | 26 × 19 | 装帧 | 平装 |
| 页数 | 276 | 印数 | 3000 |
新编商务英语阅读教程是北京交通大学出版社于2015.2出版的中图分类号为 H319.4 的主题关于 商务－英语－阅读教学－高等学校－教材 的书籍。