出版社：电子工业出版社
年代：2014
定价：32.0
商务英语函电写作是从事国际贸易工作者的必备业务技能之一，本书在介绍商务英语函电知识和原则的基础上，介绍了外贸业务中的商务书信写作方法和技巧，包括建立商务关系、询问和回复、信誉调查、询价和报价、还价、订单的接受和拒绝、促销、信用证的建立、包装、运输、保险和索赔，语言规范简明，并且包含了大量的书信样例。书中还对商务英语信件中使用的典型句型进行了总结，帮助提高学生的实际业务技能。本书适合具有较好英语基础的经贸专业学生，也可以作为外企人员的自学参考用书。
Unit 1Basic Knowledge of Business Letter Writing 1
1．1 Introduction 1
1．2 The Principles of Business Letter Writing 2
1．3 Preparation before Writing 5
1．4 Useful Sentences in Business Letters 6
Words ＆ Vocabulary 11
Supplementary Reading 12
Exercises 15
Unit 2Establishing Business Relations 22
2．1 Introduction 22
2．2 Writing Skills 25
2．3 Sample Letters 26
2．4 Useful Sentences in Business Letters 29
Words ＆ Vocabulary 30
Supplementary Reading 31
Exercises 33
Unit 3Inquiries and Replies 38
3．1 Inquiry 38
3．2 Reply 48
3．3 Useful Sentences 51
Words ＆ Vocabulary 52
Supplementary Reading 53
Exercises 55
Unit 4Credit Investigation 59
4．1 Introduction 59
4．2 Letter Samples 61
4．3 Useful Sentences 66
Words ＆ Vocabulary 67
Supplementary Reading 67
Exercises 70
Unit 5Quotation and Offers 74
5．1 Introductions 74
5．2 Writing Skills 77
5．3 Letter Samples 78
5．4 Useful Sentences on Enquiries and Relies 84
Words ＆ Vocabulary 85
Supplementary Reading 85
Exercises 88
Unit 6Counter Offer 91
6．1 Introduction 91
6．2 Writing Skills 92
6．3 Letter Samples 93
6．4 Some useful sentences on enquiry and reply 97
Words ＆ Vocabulary 98
Supplementary Reading 98
Exercises 101
Unit 7Orders， Acceptance and Rejections 105
7．1 Introduction 105
7．2 Writing Skills 108
7．3 Letter Samples 111
7．4 Useful sentences on orders， acceptance and rejections 117
Words ＆ Vocabulary 117
Supplementary Reading 118
Exercises 120
Unit 8Sales Promotion 125
8．1 Introduction 125
8．2 Writing Skills 128
8．3 Letter Samples 129
8．4 Useful Sentences on Sales Promotion 134
Words ＆ Vocabulary 135
Supplementary Reading 136
Exercises 138
Unit 9Establishment of L/C and Amendment 142
9．1 Introduction 142
9．2 Writing Skills 146
9．3 Letters Samples 149
9．4 Useful Sentences 154
Words ＆ Vocabulary 155
Supplementary Reading 156
Exercises 157
Unit 10Packing 161
10．1 Introduction 161
10．2 Writing Skills 162
10．3 Letter Samples 162
10．4 Useful Sentences 165
Words ＆ Vocabulary 166
Supplementary Reading 167
Exercises 168
Unit 11Shipment 170
11．1 Introduction 170
11．2 Writing Skills 172
11．3 Sample Letters 173
11．4 Useful Sentences on Packing， Shipping Marks and Shipment 178
Words ＆ Vocabulary 178
Supplementary Reading 179
Exercises 181
Unit 12Insurance 185
12．1 Introduction 185
12．2 Writing Skills 190
12．3 Letter Samples 193
12．4 Useful Sentences on Insurance 198
Words ＆ Vocabulary 199
Supplementary Reading 199
Exercises 201
Unit 13Claims 204
13．1 Introduction 204
13．2 Writing Skills 206
13．3 Sample Letters 208
13．4 Useful Sentences on Claims 216
Words ＆ Vocabulary 217
Supplementary Reading 218
Exercises 219
Appendix AUseful Abbreviations in International Trade 222
Appendix BThe Relevant Documents and Other Useful Expressions 226
参考文献 239
| 书籍详细信息 | |||
| 书名 | 商务英语函电站内查询相似图书 | ||
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| 出版地 | 北京 | 出版单位 | 电子工业出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 32.0 | 语种 | 简体中文 |
| 尺寸 | 24 × 19 | 装帧 | 平装 |
| 页数 | 印数 | ||
商务英语函电是电子工业出版社于2014.7出版的中图分类号为 H315 的主题关于 国际商务－英语－电报信函－写作－高等学校－教材 的书籍。