国际广告英语教程

Lesson One What Is Advertising

Lesson Two Types of Advertising

Lesson Three The Impact of Advertising

Lesson Four The Role of the Advertising Agency or Department

Lesson Five Ads That Win vs. Ads That Work

Lesson Six Marketing: Determining the Type of Advertising to Use

Lesson Seven Integrated Marketing

Lesson Eight Influencing People: Myths and Mechanisms

Lesson Nine Two Mental Processes in Decision-making

Lesson Ten Setting Promotional Goals: A Communications Relationship

Lesson Eleven Advertising Strategies in Diverse Cultural Background Markets

Lesson Twelve Advertising in China. Product Branding and Beyond

《国际广告英语教程》是广告专业英语方面的教科书，内容涉及广告理论和实务、广告操作流程等。《国际广告英语教程》是英文原稿读物，全书采用原稿+翻译的结构编写。
　　《国际广告英语教程》可以作为高校广告学、传播学、广告设计等专业的教材，也适合从事国际广告相关工作的读者以及广告和英语爱好者阅读。