商务沟通基础

Chapter 1 Getting Ready: Business Communication Fundamentals i.The Definition of Business Communication ii.The Function of Business Communication iii.The Categories of Business Communication iv.The Characteristics of Business Communication v.Over to YouChapter 2 Communication Strategies i.The Process Model (Linear Model) ii.Ronald.B.Adler Model (Interactive Model) iii.Mary Munter Model (Circular Model) iv.Over to YouChapter 3 Intercultural Business Communication i.Understanding Cultures and Communication ii.High Context or Low Context? iii.Developing Intercultural Business Communication Skills

Chapter 1  Getting Ready: Business Communication Fundamentals  i.The Definition of Business Communication  ii.The Function of Business Communication  iii.The Categories of Business Communication  iv.The Characteristics of Business Communication  v.Over to YouChapter 2  Communication Strategies  i.The Process Model (Linear Model)  ii.Ronald.B.Adler Model (Interactive Model)  iii.Mary Munter Model (Circular Model)  iv.Over to YouChapter 3  Intercultural Business Communication  i.Understanding Cultures and Communication  ii.High Context or Low Context?  iii.Developing Intercultural Business Communication Skills  iv.Business Anthropogeography: Doing Business around the World  v.Over to YouChapter 4  Gender Difference in Communication  i.Gender Difference  ii.Psychological Difference between Men and Women  iii.Educational Difference  iv.Men and Women at Work  v.Women in Negotiation  vi.How to Sell to Women?  vii.Over to YouChapter 5  Persuasive Skills (1)  i.Persuading Oneself before Others  ii.Setting PersonalObjective  iii.Developing the Relationship  iv.Understanding Human Motivation  v.Over to YouChapter 6  Persuasive Skills (2)  i.Asking the Right Questions  ii.Applying the Power of Personality  iii.Choosing the Right Approach  iv.Over to YouChapter 7  Non-verbal Skills  i.The Significant Role of Non-verbal Communication  ii.Non-verbal Delivery Skills  iii.Non-verbal Listening Skills  iv.Over to YouChapter 8  Public Speaking Skills  i.Fighting down Your Terror  ii.Presentation Skills  iii.Debating Skills: To Be or Not tO Be  iv.Knowing How to Say No  v.Over to YouChapter 9  Teamwork or Connection Work?  i.What Is a Team?  ii.How to Build an Effective Team?  iii.Chinese Employees: Ready for Teamwork?  iv.Over to YouChapter 10  Business Writing  i.Fundamentals of Business Writing  ii.Business Writing Process  iii.Writing Letters, Memos, Emails and Reports  iv.Over to YouChapter 11  Business Negotiation  i.About Business Negotiation  ii.Preparation for Negotiations  iii.Process of Negotiation and Negotiation Tactics  iv.The Principle: A Win-win Game  v.Over to YouChapter 12  Shining Yourself in Meetings  i.Why Have Meetings?  ii.What Makes Meetings Effective?  iii.How to Shine Yourself in Meetings?  iv.Over to YouChapter 13  Being an Interviewer Killer  i.An Interview  ii.Job Interview  iii.Qualities Employers Seek  iv.Being an Interviewer Killer  v.Over to YouChapter 14  Bullying at Work  i.What Is Workplace Bullying?  ii.How Does Bullying Affect?  iii.What to Do about Bullying?  iv.Over to YouChapter 15  Starting Your Own Business  i.Six Steps to Start Your Own Business  ii.Wyin in China  iii.Business Quotations  iv.Com'municating with Your Subordinates  v.Over to YouBibliography

    周仕宝主编的这本《商务沟通基础(英文版)》是一部适合中国商务国情，以培养学生跨文化的商务沟通能力为主要目标的商务英语教材。《商务沟通基础(英文版)》综合了国内外优秀教材的许多特点，分三大部分全面概括了商务沟通的理论与技巧，识体系完善，技能涵盖全面，内容生动活泼，同时凸显了中国文化，是一本培养多层次应用型人才、文化依托式的现代商务英语教材。    本教材适合高等院校商务、经济、管理等相关专业学生及一般院校英语专业学生拓展课程使用，也适合普通商务人员为切实提高商务沟通理论与技巧，增强英语语言能力之用。

        周仕宝主编的这本《商务沟通基础(英文版)》共分为三大部分15章。第一部分为商务沟通的基础理论，包括商务沟通的定义、作用、分类，沟通策略，跨文化沟通、商务人文地理、沟通的性别差异等等。第二部分为商务沟通技巧，包括自我沟通、说服沟通、非语言沟通、公众演说技巧、辩论技巧、团队沟通等等。第三部分为商务沟通的综合运用。包括书面沟通、商务谈判、会议沟通、面试沟通、沟通中的欺辱与对策、自主创业等等。