全球商务管理

PrefaceChapter 1 Challenges of Global Business Management Opening Case； Galanz, a Workshop of the World 1.1 Significance of International Business 1.2 The Role of Global Business Environment 1.3 The Decision-Making Function of International Manage
1.4 Summary 1.5 Scenario AnalysisChapter 2 International Entry Modes Opening Case； Nestl6's Global Drive 2. 1 Basic Types of International Entry Modes 2.2 A Comparison of Entry Modes 2. 3 Selecting the Mode of Entry 2. 4 Summary 2.5 Scenario AnalysisChapter 3 International Investment； Theory and Practice Opening Case； Aflac's Success in Japan 3.1 The Scope of International Investment 3.2 The MNE； Evolution, Structure, and Characteristics 3.3 FDI Theories and Theories of the MNE 3.4 Porter's Diamond Model 3.5 Summary Active Learning Case； Global Finance Gurus； Buffett vs. Soros Case Study； Nestl6 in IndiaChapter 4 International Trade； Theory and Policy Opening Case； Trade between the U. S. and China 4. 1 Rationale of International Trade 4.2 International Trade Barrie
4. 3 International Trading System 4. 4 Summary Short Story； An Exchange between Tom and HuckChapter 5 International Trade Practice Opening Case； Which Bank should the Documents be Presented to ., 5.1 International Trade Terms 5.2 Remittance and Collection 5.3 Letter of Credit (L/C) 5.4 Summary 5.5 Scenario AnalysisChapter 6 Global Strategic Management Opening Case； The Rise of Haier as a Global Manufacturer 6. 1 The Nature of Global Strategic Management 6.2 Global Strategy 6.3 Global Strategic Formulation 6.4 Global Strategic Implementation 6.5 Global Strategic Control 6. 6 SummaryChapter 7 Global Organization Design Opening Case； Procter & Gamble's Organization Overhaul 7. 1 International Division Structure 7.2 Global Product Structure 7.3 Global Geographic Structure 7.4 Global Functional Structure 7.5 Global Matrix Structure 7.6 SummaryChapter 8 International Investment Management Opening Case； "IBM PC" Goes to Lenovo 8. 1 Forms of Foreign Direct Investment 8.2 Managing Foreign Exchange Risks 8.3 Cost of Capital for International Investment 8.4 Investment Approaches 8.5 Feasibility Study for International Projects 8.6 Summary Closing Case； Matsushita in HollywoodChapter 9 Global Operation Management Opening Case； Flextronics' Operatio
in China 9. 1 Advantages of Global Operatio
9. 2 International Production 9.3 Global Sourcing 9.4 International Tra
fer Pricing 9. 5 Summary Appendix to Chapter 9 ； An Optimal Tra
fer Pricing ModelChapter 10 Global Supply Chain Management Opening Case； Li & Fung, a Leader in GSCM 10. 1 Logistics and Supply Chain Management 10. 2 International Inventory and Information Flow 10. 3 International Tra
portation 10. 4 Tra
port Documents 10. 5 SummaryAppendix Appendix 1 International Rules for the Interpretation of Trade Terms 2010 (Excerpts) Appendix 2 ICC Uniform Customs and Practice for Documentary Credits ( UCP 600) Appendix 3 United Natio
Convention on Contracts for the International Sale of Goods (1980) Appendix 4 The Hague-Visby Rules (1968)Glossary ； Chinese Tra
lationBibliography

胡松华编著的《全球商务管理》为全英文教材，比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以本书理论和实际相结合得较好。