全球商务管理

全球商务管理

胡松华, 编著

出版社:中山大学出版社

年代:2012

定价:48.0

书籍简介:

本书以国际商务管理的实用知识为主线,以跨国经营的典型案例为重点,介绍国际商务的主要原理和“游戏规则”,阐述国际化管理的前沿知识和科学分析方法,揭示如何运用现代管理知识和技巧处理实际跨国业务问题。本书作为高等院校教材,适用于国际MBA学生、研究生、本科高年级学生以及外语院校学生的国际经济管理课程。

书籍目录:

PrefaceChapter 1 Challenges of Global Business Management Opening Case; Galanz, a Workshop of the World 1.1 Significance of International Business 1.2 The Role of Global Business Environment 1.3 The Decision-Making Function of International Manage 1.4 Summary 1.5 Scenario AnalysisChapter 2 International Entry Modes Opening Case; Nestl6's Global Drive 2. 1 Basic Types of International Entry Modes 2.2 A Comparison of Entry Modes 2. 3 Selecting the Mode of Entry 2. 4 Summary 2.5 Scenario AnalysisChapter 3 International Investment; Theory and Practice Opening Case; Aflac's Success in Japan 3.1 The Scope of International Investment 3.2 The MNE; Evolution, Structure, and Characteristics 3.3 FDI Theories and Theories of the MNE 3.4 Porter's Diamond Model 3.5 Summary Active Learning Case; Global Finance Gurus; Buffett vs. Soros Case Study; Nestl6 in IndiaChapter 4 International Trade; Theory and Policy Opening Case; Trade between the U. S. and China 4. 1 Rationale of International Trade 4.2 International Trade Barrie 4. 3 International Trading System 4. 4 Summary Short Story; An Exchange between Tom and HuckChapter 5 International Trade Practice Opening Case; Which Bank should the Documents be Presented to ., 5.1 International Trade Terms 5.2 Remittance and Collection 5.3 Letter of Credit (L/C) 5.4 Summary 5.5 Scenario AnalysisChapter 6 Global Strategic Management Opening Case; The Rise of Haier as a Global Manufacturer 6. 1 The Nature of Global Strategic Management 6.2 Global Strategy 6.3 Global Strategic Formulation 6.4 Global Strategic Implementation 6.5 Global Strategic Control 6. 6 SummaryChapter 7 Global Organization Design Opening Case; Procter & Gamble's Organization Overhaul 7. 1 International Division Structure 7.2 Global Product Structure 7.3 Global Geographic Structure 7.4 Global Functional Structure 7.5 Global Matrix Structure 7.6 SummaryChapter 8 International Investment Management Opening Case; "IBM PC" Goes to Lenovo 8. 1 Forms of Foreign Direct Investment 8.2 Managing Foreign Exchange Risks 8.3 Cost of Capital for International Investment 8.4 Investment Approaches 8.5 Feasibility Study for International Projects 8.6 Summary Closing Case; Matsushita in HollywoodChapter 9 Global Operation Management Opening Case; Flextronics' Operatio in China 9. 1 Advantages of Global Operatio 9. 2 International Production 9.3 Global Sourcing 9.4 International Trafer Pricing 9. 5 Summary Appendix to Chapter 9 ; An Optimal Trafer Pricing ModelChapter 10 Global Supply Chain Management Opening Case; Li & Fung, a Leader in GSCM 10. 1 Logistics and Supply Chain Management 10. 2 International Inventory and Information Flow 10. 3 International Traportation 10. 4 Traport Documents 10. 5 SummaryAppendix Appendix 1 International Rules for the Interpretation of Trade Terms 2010 (Excerpts) Appendix 2 ICC Uniform Customs and Practice for Documentary Credits ( UCP 600) Appendix 3 United Natio Convention on Contracts for the International Sale of Goods (1980) Appendix 4 The Hague-Visby Rules (1968)Glossary ; Chinese TralationBibliography

内容摘要:

胡松华编著的《全球商务管理》为全英文教材,比较系统地介绍了国际商务管理的各个方面,包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实,体例完整,方便教学。每章含有的案例和中国的实际情况结合紧密,资料主要来源于国内企业,具有很强的实操性,所以本书理论和实际相结合得较好。

书籍规格:

书籍详细信息
书名全球商务管理站内查询相似图书
9787306042125
《全球商务管理》pdf扫描版电子书已有网友提供下载资源链接
出版地广州出版单位中山大学出版社
版次1版印次1
定价(元)48.0语种英文
尺寸26 × 18装帧平装
页数印数 2000

书籍信息归属:

全球商务管理是中山大学出版社于2012.8出版的中图分类号为 F740.4 的主题关于 国际贸易-商业管理-高等学校-教材-英文 的书籍。