商务知识导读

Unit One The Foundations of Business Chapter One Wants and Needs Chapter Two Economic Resources and Systems Chapter Three Economic Activity and Business Cycle Chapter Four Business Ethics and Social ResponsibilityUnit Two Owning and Operating a Business Chapter Five Entrepreneurship and Small Business Chapter Six Business Ownership and Operations Chapter Seven Organizational Structures Chapter Eight Leadership in ManagementUnit Three Managing Resources Chapter Nine Human Resources Management Chapter Ten Culture and Diversity in Business Chapter Eleven Managing Business FinancesUnit Four Groups Affecting Business

Unit One The Foundations of Business Chapter One Wants and Needs Chapter Two Economic Resources and Systems Chapter Three Economic Activity and Business Cycle Chapter Four Business Ethics and Social ResponsibilityUnit Two Owning and Operating a Business Chapter Five Entrepreneurship and Small Business Chapter Six Business Ownership and Operations Chapter Seven Organizational Structures Chapter Eight Leadership in ManagementUnit Three Managing Resources Chapter Nine Human Resources Management Chapter Ten Culture and Diversity in Business Chapter Eleven Managing Business FinancesUnit Four Groups Affecting Business Chapter Twelve The Role of Government in Business Chapter Thirteen Money and Financial Institutions Chapter Fourteen International Financial OrganizationsUnit Five Marketing in Today's World Chapter Fifteen What is Marketing Chapter Sixteen Advertising in BusinessUnit Six Accounting & Financing Chapter Seventeen Checking Accounts Chapter Eighteen Savings Accounts Chapter Nineteen Investing in StocksUnit Seven International Trade Chapter Twenty International Trade Chapter Twenty-one International Business Contracts

本校商务英语专业得到教育部批准后，对培养方案和课程设置进行了重大调整，新启动的培养方案具有鲜明的特色，开设的商务英语课程门类围绕三大模块展开。课程将语言技能、商务知识、跨文化交流三个模块有机地结合起来，培养具有扎实的英语基本功，娴熟地掌握国际商务基础理论和知识，具备较高的人文素养，善于跨文化交流与沟通，能适应经济全球化形势，适应各类国家政府机关、国际组织、跨国公司和其他企事业单位从事国际商务活动需要的复合性英语人才。 《商务知识导读(英文版)》正是为了满足新的商务英语专业课程设置和大经贸形势所需而计划编写的。商务知识导读课作为一门新开设的课程已被列入首批商务英语专业学生的培养方案，属于基础必修课阅读模块中的一门重要的课程，并已于去年开始启动。但由于课程建设新，出台时间紧，目前尚未出现与时俱进的新编教材；更因其他主要大学开设的相关课程亦不多，现用的教材也寥寥无几，因此更增加了编写本教材的必要性和迫切性。这对于本校学科建设和其他兄弟院校相关学科的推动有着极其重要的意义，对目前的教学改革亦起到不言而喻的作用。加之，由于本校是首家被批准设立商务英语专业的学校，其课程设置在全国具有示范和龙头作用，本校自己编写出具有代表性专业性的教材也具有普遍的社会意义。