外贸函电

Part One　Basic Knowledge of Modern Business Correspondence　Unit 1　The Language of Modern Business Correspondence　Unit 2　Formats and Parts of Modern Business LetterPart Two　Platform，Media and Methods to Market on Internet　Unit 3　Network Marketing in International Trade2　Unit 4　Establish Your Own Business Website　Unit 5　Register and Application of B2B　Unit 6　How to Use Search Engines to Find Your ClientsPart Three　Business Letter in International Trade Process　Unit 7　Establishing Business Relations　Unit 8　Inquiries and Replies　Unit 9　Offers and Counter offers　Unit 10　AcceptancePart Four　Negotiation of Contract Terms　Unit 11　Quality and Quantity　Unit 12　Packing　Unit 13　Price and Its Terms　Unit 14　Shipment　Unit 15　Insurance1　Unit 16　Payment　Unit 17　Inspection, Claims and ArbitrationPart Five　S / Contracts, L / C and Other Forms of Trade　Unit 18　Sales Contracts1　Unit 19　Letters of Credit　Unit 20　Other Forms of Trade

　　本书基于“工学结合”、“工作过程教学改革”和“校企合作”模式的课程设计和实际运作经验，在第１版的基础上做了修订。精简原教材的课程讲授内容，增加学生的实际操作内容；增加了第２部分，即国际贸易业务操作平台、工具和方式，重点包括国际市场营销和网络营销、企业外贸网站的建立与推广等；修正、删除原教材中不适当的和冗赘的内容；增加了电子邮件、MSN即时通信软件等最新函电方式，使函电的体裁和表达方式更贴近现代国际贸易业务。读者对象：本书即作为高职高专院校国际商务专业、商务英语专业、国际贸易专业及市场营销、工商文秘、电子商务等相关专业的教材，也可作为欲从事国际商务活动的工作者的参考书。