经济管理专业英语

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Maeroeconomic PolicyPART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Maeroeconomic PolicyPART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the BusinessPART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal SellingPART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of ApplicationPART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting ReportsPART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital MarketPART ELEVEN STRATEGIC MANAGEMENT Company Goals：Survival, Growth, Profitability Strategic Considerations for Multinational FirmsPART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and CompetitivenessPART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad-Creative Challenges Evaluating Alternatives for International OperationsPART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct InvestmentAPPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management Global Advertising Regulations Financial Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing CountriesAPPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONSAPPENDIX C SAMPLES OF GOOD SENTENCESAPPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTESAPPENDIX F SAMPLES OF BIBLIOGRAPHIESAPPENDIX G RESUMtEAPPENDIX H MEMORANDUMAPPENDIX I TRANSLATION

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