MBA商务英语

Unit1Management

PartOneWarm-up

PartTwoReading1ManagingOneself

Reading2ABriefHistoryofManagement

QuizEffectiveManagement

PartThreeExercises

PartFourCaseStudy1BillGatesandMicrosoft

CaseStudy2TheExpansionofBlueStreak

PartFiveSkills-building

Unit2OrganizationalBehavior

PartOneWarm-up

PartTwoReading1IntroductiontoOrganizationalBehavior

Reading2ContemporaryTheoriesofMotivation

Self-assessment

PartThFeeExercises

PartFourCaseStudy1Nestl6’SCEOonManagingChange

CaseStudy2CarolBernick，PresidentofAlberto-Culver，NorthAmenca

PartFiveSelf-assessment

Unit3MarketingManagement

PartOneWarm-up

PartTwoReading1AFrameworkforMarketingManagement

Reading2StrategicPlanningandMarketingManagement

Quiz

PartThreeExercises

PartFourCaseStudy1DevelopaMarketingPlan

CaseStudy2MarketingSpotlight-GE

PartFivePracticalQuiz

Unit4HumanResourcesManagement

PartOneWarm-up

PartTwoReading1Tomorrow’SHRToday

Reading2CareerDevelopment

Quiz

PartThreeExercises

PartFourCaseStudy1VirtualTeamworkatIBM

CaseStudy2ManagersandHRProfessionalsatSandsCorporation：

FriendsorFoes?

PartFiveSkills-assessment

Unit5StrategicManagement

PartOneWarm-up

PartTwoReading1WhatisStrategyandWhyisitImportant

Reading2StrategyFormulation：SituationAnalysisAndBusinessStrategy

Quiz

PartThreeExercises

PartFourCaseStudy1BasicConceptsofStrategicManagement

CaseStudy2MicrosoftandRedHatLinux：ContractingBusinessModels

PartFiveSkills-building

Unit6CorporateCulture

PartOneWarm-up

PartTwoReading1BuildingaCorporateCultureThatPromotesGood

StrategyExecution

QuizforCulture

Reading2TheInternationalBusinessContext-CulturalViews

TowardManagementandManagers

PartThreeExercises

PartFourCaseStudy1SouthwestAirlines’TeamCulture

CaseStudy2Daimler-ChryslersDiverseCultures

PartFiveDevelopingCompetencies

Unit7BusinessCommunication

PartOneWarm-up

PartTwoReading、1UnderstandingBusinessCommunication

ListeningSkills：Self-assessment

Reading2OralPresentation

Self-assessment

PartThreeExercises

PartFourCaseStudy1FacingaCommunicationDilemmaatHallmark

CaseStudy2TheKeytoGivingSpeeches

PartFiveQuiz

Unit8EconomicGlobalization

PartOneWarm-up

PartTwoReading1Globality

Reading2Globalization：TheDebate

Quiz

PartThreeExercises

PartFourCaseStudy1Wal-MartandInternationalEDI

CaseStudy2CuhuralEffectsofEconomicGlobalization

PartFiveQuiz

Unit9ManagerialEconomics

PartOneWarm-up

PartTwoReading1ManagefiEconomics

Reading2DemandForecasting

Quiz

PartThreeExercises

PartFourCaseStudy1MaximizeProfitofMaximizeMarketShare?

CaseStudy2ConstainedMaximizationintheToyBusinessand

WhyFfisbeesareCalledFfisbees．

PartFiveQuiz

Unit10Ecommerce

PartOneWarm-up

PartTwoReading1EcommerceOverviewofElectronicCommerce

Reading2E-GrocersCheckout

Mini-quizTheBasicsofEcommerce

PartThreeExercises

PartFourCaseStudy1ValueChainManagementUsingEcommerce

CaseStudy2Starwave

PartFiveTerminologyQuiz

KeystoExercises

　　本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。　　本书编写体现实用性和针对性原则，以及自主学习与协作学习相结合的原则。融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。　　本书体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。