商务英语阅读教程

商务英语阅读教程

李莹, 主编

出版社:哈尔滨工程大学出版社

年代:2014

定价:36.0

书籍简介:

本书介绍了国际经贸的一些做法、惯例与程序,传送现实有用的经济信息。主要内容涉及贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书是一本针对高校经贸英语专业的学生及相应水平的商务工作者与英语爱好者而编写的基础教材。

书籍目录:

Unit 1 The American Business System

Text A

Elements of American Business Enterprise System

Text B

Business——A Key Social Institution

Text C

WTO Sees 9% Global Trade Decline in 2009 as Recession Strikes

Unit 2 Electronic Commerce

Text A

E-markets Promise a More Efficient Economy

Text B

An Online Shopper's Guide to E-Payments

Text C

Ten Things You Really Should Know About E-Commerce

单元自测

Test 1

Test 2 Marketing Environment

Test 3 Factors of Marketing Performance

Test 4 Target Market

Test 5 Common Marketing Mistakes

Test 6 Common-Sense E-Mail Marketing Rules

Unit 3 Marketing and Target Markets

Text A

Tips for the Single Traveler

Text B

American Express Business Travel Announces 2010 Global Business

Travel Forecast

Text C

Save Money on Business Travel

Unit 4 Corporate Strategy

Text A

Planning for Your Next CEO

Text B

How Organizational Culture Can Change

Text C

How to Take Your Business to the Next Level

单元自测

Test 1 Business and You

Test 2 Planning A Job Campaign

Test 3 Preparing a Resume

Test 4 Distinctions between Small Businesses and Large Businesses

Test 5 Employment Opportunity

Unit 5 Globalization

Text A

What Is Globalization?

Text B

Globalization Today

Text C

Effects of globalization

Unit 6 Consumer Behavior

Text A

Consumers in the Future Demographics

Text B

Sociocuhural Influences on Consumer Behavior

Text C

Consumer Decisions

单元自测

Test 1 Human Resource Management

Test 2 Management Recruitment and Selection

Unit 7 Working Through Cross Culture

Text A

Cross-Cultural Team-Building

Text B

Cross-Cultural Negotiations

Text C

Cross-Cultural Motivation

Unit 8 Merger,Acquisition and Restructuring

Text A

The Return of the Deal

Text B

Nuclear Contamination

Text C

New Ties for VW, GM and Peugeot Citroen Asian Alliances

——Three Deals Signal the Way Forward for the Car Industry

单元自测

Test 1 Preparation before Business Negotiation

Test 3 Amendment of the L/C

Test 4 Negotiating

Unit 9 Brand Management

Text A

Integrated Marketing Strategies Building and Maintaining Brand

Awareness and Identity

Text B

Building Powerful Strategies that Strengthen Brand Equity

——-Creating the Preeminent Global Brand

Text C

Brand Management

Unit 10 Corporate Culture

Text A

Corporate Culture

Text B

Understanding and Assessing Corporate Culture

Text C

Corporate Culture and Performance

单元自测

Test |

Test 2 Pricing by Producers

Test 3 Marketing Planning

Test 4 Organization

Test 5 Determining a Product Price

Unit 11 Leadership

Text A

How to Be a Leader

Text B

Zhang Yin——China's Leading Woman Entrepreneur

Text C

Leadership Qualities

Unit 12 Advertising Media

Text A

Planning Your Advertising Budget

Text B

Evaluating Advertising Results

Text C

Advertising Media and Marketing Media Planning

单元自测

Test 1 Balance of Payments & Trade

Test 2 Some Balances of Payments Concepts

Unit 13 Business Communication

Text A

Why Good Communication Is Good Business

Text B

Eight Steps to Success in Negotiating

Text C

International Business Gift Giving Customs (Overview)

Unit 14 Information System

Text A

Approaches to business information collecting

Text B

Computers and Information Systems

Text C

Computer and Information System Managers:Nature of the Work

Unit 15 International Business Law

Text A

The UCC and IBLC

Text B

McDonald's Coffee Case

Text C

Four Strategies to Think like a Lawyer

参考文献

内容摘要:

《商务英语阅读教程/大学外语系列》是一套针对高校经贸英语专业的学生及相应水平的商务工作者与英语爱好者而编写的基础教材。其宗旨是用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育,经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语进行经贸工作。阅读有关信息和最新发展的报道。《商务英语阅读教程/大学外语系列》介绍了国际经贸的一些做法、惯例与程序,传送现实有用的经济信息。文章涵盖的主题有:贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。

书籍规格:

书籍详细信息
书名商务英语阅读教程站内查询相似图书
9787566108142
如需购买下载《商务英语阅读教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地哈尔滨出版单位哈尔滨工程大学出版社
版次1版印次1
定价(元)36.0语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

商务英语阅读教程是哈尔滨工程大学出版社于2014.5出版的中图分类号为 H319.4 的主题关于 商务-英语-阅读教学-高等学校-教材 的书籍。