现代商务英语信函

Chapter 1 Offer and Counter-offer

1.1 Introduction

1.1.1 Offer

1.1.2 Counter- offer

1.2 Writing Guide

1.2.1 Writing Tips of an Offer

1.2.2 Writing Tips of a Counter-offer

1.2.3 Sample Letters

Chapter 2 Sales Promotion and Ordering

2.1 Introduction

2.1.1 Sales Promotion

2.1.2 Ordering

2.2 Writing Guide

2.2.1 Writing Tips of Sales Promotion

2.2.2 Writing Tips of Ordering

2.2.3 Sample Letters

Chapter 3 Terms of Payment

3.1 Introduction

3.2 Writing Guide

3.2.1 Writing Tips of Payment Terms

3.2.2 Writing Tips of Urging Establishment of L/C

3.2.3 Writing Tips of Amendent of L/C

3.2.4 Writing Tips of Extension of L/C

3.2.5 Sample Letters

Chapter 4 Shipment

4.1 Introduction

4.2 Writing Guide

4.2.1 Writing Tips

4.2.2 Sample Letters

Chapter 5 Insurance

5.1 Introduction

5.2 Writing Guide

5.2.1 Writing Tips

5.2.2 Wridng Letters

Chapter 6 Claim and Arbitration

6.1 Introduction

6.2 Writing Guide

6.2.1 Writing Tips

6.2.2 Sample Letters

6.2.3 Claims and Arbitration Clause

6.2.4 Typical Examples of Claim and Arbitration Clauses in Contract

Chapter 7 Agency

7.1 Introduction

7.2 Writing Guide

7.2.1 Writing Tips

7.2.2 Sample Letters

7.2.3 Exclusive Agency Agreement Sample

7.2.4 Sales Agency Agreement Sample

Chapter 8 Contracts and Agreements

8.1 Introduction

8.2 Writing Guide

8.2.1 Writing Tips

8.2.2 Writing Style and Structure

8.2.3 Samples Letters

Key to Exercises

Biblioeraiphy

本教材主要介绍国际贸易实务中各种英文业务函件的写作格式和表达方法，以及对外贸易各环节的具体做法。每章包括商务英语信函的写作要求、知识和技巧，以及相关业务知识的简介和习题；全书以样信解析为主线，每封信后面还有针对该样信中的难点进行的解释；常用短语部分主要有相关专业术语和写作中经常用到的专业表达。
《现代商务英语信函》旨在培养和强化学生英语水平和外贸业务能力，为国家培养从事国际贸易工作的高水平应用型人才。