跨文化交际实用英语教程

Unit 1 Cultural Diversity in Globalization

Lead-in Case

An Unwanted Food Service

Text Readings

Text A：Culture and Cultural Diversity

Text B．The Challenge of Globalization

Supplementary Reading

Defining Culture

Group Discussion

1． Characteristics of Culture

2． Phien Mau，or Webbed Toes (骈拇)

Exercises

Unit 2 Intercultural Communication

I．ead-in Case

Misunderstanding

Text Readings

Text A． Intercultural Communication

Text B：The Era of Intercultural Communication

Supplementary Reading

What Does Intercultural Communication Mean?

Group Discussion

1． Interculturalness： Most or Least

2． Writing on the Wall of West Forest Temple

Exercises

Unit 3 Language and Culture

Lead-in Case

An Inappropriate Concern

Text Readings

Text A．Compliments in Chinese and American English(1)

Text B．Compliments in Chinese and American English(2)

Supplementary Reading

The Power o{ Language in Intercultural Communication

Group Discussion

1． The West Wind

2． Ascending the Stork Tower

Exercises

Unit 4 Culture and Nonverbal Communication

Lead-in Case

Not so Close， Please

Text Readings

Text A：Nonverbal Communication( I )

Text B：Nonverbal Communication( II )

Supplementary Reading

Territorality

Group Discussion

1． Modes of Thinking

2． Dialogue Between a British Teacher (A) and a Chinese Student (B)

Exercises

Unit 5 Intercultural Awareness and Adaptation

Lead-in Case

Chinese Hospitality——Overdone

Text Readings

Text A．If You Are not the One

Text B：Friendship Patterns

Supplementary Reading

Culture Shock and Intercultural Adaptation

Group Discussion

1． Making Chinese Friends

2． Oranges(橘子) ? Trifoliate Oranges (枳) ?

Exercises

Unit 6 Intercultural Communicative Competence

Lead-in Case

A Gift for the Party

Text Readings

Text A：Dealing with Conflict

Text B ： Cross-cultural Ability

Supplementary Reading

To Develop Respects for Cultural Differences

Group Discussion

1． Cultural Differences in Speech Acts

2． Cultural Values in Expressions

Exercises

Unit 7 Intercultural Relationship Development

Lead-in Case

The Gift of a Book

Text Readings

Text A ： Personal Relationships

Text B． Family Relationships

Supplementary Reading

Other Types of Interpersonal Relationships

Group Discussion

1． Guanxi：Backdoor Practice as Goal-directed Discourse

2． Great Master

Exercises

Unit 8 Interpretation for Intercultural Encounter

Lead-in Case

An Old Chinese in America

Text Readings

Text A：Encountering Different Cultures

Text B． How Intercultural Encounter Happens?

Supplementary Reading

Six Principles for Effective Cross-gender Communication ~

Group Discussion

1． American Stereotypes of China

2． Thinking of My Brother in Shandong

Exercises

Unit 9 Intercultural Business Negotiation

Lead-in Case

The Problem of Package

Text Readings

Text A ：Intercultural Business and Corporate Response

Text B ： Cross-cultural Negotiation

Supplementary Reading

How to Conduct an Effective Meeting

Group Discussion

1． American John Wayne

2． One Belt and One Road

Exercises

Unit 10 Intercultural Education

Lead-in Case

Exchanging Students

Text Readings

Text A ： Classroom Expectation

Text B-Top 5 Tips for Academic Success

Supplementary Reading

Measures Against Academic Misconduct and Dishonesty

Group Discussion

1． Sunlight at Fingertips

2． Better to Travel Ten Thousand Miles than to Read Ten Thousand

Books

Exercises

Bibliography

Appendices

Appendix 1 Key Words of Intercultural Communication

Appendix 2 100 Selected Readings in Chinese Classics

《跨文化交际实用英语教程》是针对国家“十三五”发展规划，结合《国家中长期教育改革和发展规划纲要(2010一2020年)》中提出的“要培养大批具有国际视野、通晓国际规则、能够参与国际事务与国际竞争的国际化人才”而组织编写的。全书包括文化多样性、跨文化交际、语言与文化、文化与非言语交际、跨文化感知与适应、跨文化交际能力、跨文化人际关系、跨文化相遇的理解、跨文化商务沟通、跨文化教育十个单元。
　　教材具有实用性、可读性、前瞻性、文化传承性等特征，适应于高校英语类、管理类、新闻传播、国际教育等专业，同时满足大学生素质或能力提升以及企业跨文化培训等需要。