电子商务英语

前言

Unit One Brief Introduction to

Internet

Lesson 1

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 2

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Two Brief Introduction to

Electronic Commerce

Lesson 3

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 4

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Three Categories of the

E-commerce

Lesson 5

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 6

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Four E-marketing

Lesson 7

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 8

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Five E-payment System

Lesson 9

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 10

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Six Security and E-commerce

Lesson 11

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Lesson 12

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Seven Prospect for

E-commerce

Lesson 13

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Unit Eight Logistics

Lesson 14

Warm-up

Reading

Language Study

Listening and Speaking

Role Play

For Further Study

Translation

Unit Task

Vocabulary

Appendix I For Further Study

参考译文

Appendix II 课后练习答案

参考文献

《电子商务英语（第2版）》在继承了第1版优点的基础上，在内容上进行了更新、补充，在结构上又增加了“听说”和“角色扮演”模块，强调了教学方法的使用，突出了对英语综合能力的训练。“阅读”和“进一步学习”模块，由教师根据学生的实际情况作灵活的处理，可采用分层教学，使每位学生都能从中受益，从而在原有的基础上有所提高。

　　《电子商务英语（第2版）》内容丰富，图文并茂，易于理解。课文语言浅显，具有较强的时代气息，内容具有较强的可读性。《电子商务英语（第2版）》设8个单元，共14课，内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面。每课主要包括：热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时，都设有单元任务供读者练习。为了方便学习，书后还附有阅读材料的参考译文和练习答案。

　　《电子商务英语（第2版）》既可作为中等职业学校电子商务专业、国际商务、市场营销专业及相关专业的教材，还可作为培训用书和自学爱好者的参考书。